The Brand, Marketing & Communications Center of Expertise (CoE) is looking for a Senior Manager Research & Insights to lead cross-market insights on brand performance and customer experience. In this role, you will turn research into strategic recommendations that strengthen brand equity, customer advocacy, and business growth.
At the CoE Brand, Marketing and Communications, we accelerate business growth through creativity. It is our vision to become the most impactful, collaborative, creative and forward thinking CoE. Known for its contribution to sustainable business growth and respected for its strategic and creative value add. We are a strategic partner to the business delivering engaging & creative Brand, Marketing and Communications.
You will work at the intersection of brand strategy, customer experience, and research, helping build a strong and consistent insights foundation across markets.
The team
As Senior Manager Research & Insights you’ll join the Media, Analytics & Insights team and report into the Lead Media, Analytics & Insights. The team consists of 1 lead and 6 team members, of which 3 focused on research & insights, of which you are one!
Roles and responsibilities
You will work closely with colleagues across the CoE, business stakeholders, and market teams to turn research into action and support better decision-making.
Some of the key responsibilities are but not limited to:
Lead cross-market brand and NPS tracking programmes, ensuring methodological consistency and high data quality
Translate customer and market insights into strategic recommendations for senior stakeholders
Set-up, manage and execute market research projects from A to Z, in close collaboration with colleagues and key stakeholders.
Partner with marketing, CX, and business teams to align insights with growth priorities and segment strategies
Strategic vendor management by managing and challenging external research partners to ensure best-in-class delivery
Drive harmonisation of insights across markets and identify cross-country learnings and opportunities
Develop executive-level storytelling outputs, including board-ready presentations and performance summaries
Coach and guide internal stakeholders on research methodologies and interpretation of results
How to succeed
We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.
We are looking for the following knowledge and experience:
Rewards and benefits
We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.
The benefits of working with us at ING include:
About us
Curious about how ING empowers people and businesses to move forward?
Discover what we do and what we can offer you
Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button.
Please note, multiple interview steps involving various business stakeholders will be part of the selection process.
ING is a pioneer in digital banking and on the forefront as one of the most innovative banks in the world. As ING, we have a clear purpose that represents our conviction of people’s potential. We don’t judge, coach, or tell people how to live their lives. However big or small, modest or grand, we empower people and businesses to realise their vision for a better future. We made the promise to make banking frictionless, removing barriers to progress, and make people confident in their financial decisions. As a global bank we have a huge opportunity – and responsibility – to make an impact for the better. We can play a role by financing change, sharing knowledge, and innovating. Being sustainable is in all the choices we make—as a lender, as a partner and through the services we offer our customers
