Job Description

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers. Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?
• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We’re looking for our next Senior Manager, Product Marketing. Could It Be You?
The Senior Manager, Product Marketing owns the end-to-end B2B marketing strategy, from annual planning to the execution of high-impact campaigns that drive Questbank’s core business objectives.
As the Senior Manager, Product Marketing for Questbank, you will strategically define and lead comprehensive marketing, communications, and event initiatives to drive business growth. You will manage critical national partnerships, champion broker engagement programs, and collaborate with key stakeholders to accelerate acquisition, retention, and expansion. From strategic ideation to in-depth performance analysis, you will oversee the full campaign lifecycle, ensuring all activities align with the evolving objectives of the B2B line of business.
Need more details? Keep reading…
As the Senior Manager, Product Marketing, you will serve as a strategic leader driving growth and engagement for the Questbank B2B line of business. In this role, responsibilities include but are not limited to:
Strategic Leadership & Campaign Management
• Own the End-to-End Campaign Lifecycle: Lead the design, delivery, and optimization of high-impact marketing campaigns, defining success through rigorous KPIs and providing actionable insights through deep-dive performance analysis.
• Architect B2B Strategy: Define and execute the comprehensive marketing, communications, and events strategy for the B2B suite of products, ensuring alignment with overarching business goals.
• Elevate Event Impact: Develop and oversee multi-channel communication strategies for industry events to drive high-level awareness and engagement within the broker community.
• Maximize Marketing ROI: Establish sophisticated measurement frameworks to track the direct impact of B2B initiatives on business growth and campaign effectiveness.

Partnership & Program Growth
• Manage National Partnerships: Serve as the primary point of contact for national partnership programs, collaborating closely with the Head of Sales to maximize mutual value and growth.
• Champion Broker Engagement: Lead the marketing strategy for QuestAdvantage, Questbank’s premier partner recognition program, to increase broker loyalty and program adoption.
• Enable Business Development: Partner with the Business Development team to implement awareness strategies that clearly articulate Questbank's value proposition to the partner community.

Stakeholder Collaboration
• Cross-Functional Integration: Work as a strategic consultant to internal business partners, translating their business plans into actionable marketing tactics and leveraging data-driven insights to inform future roadmaps.
• Governance & Compliance: Act as the lead for internal documentation review, coordinating with Legal and Compliance to ensure all customer-facing materials meet regulatory standards.
• Agile Project Leadership: Lead and manage high-priority ad hoc projects and Questbank readiness initiatives, ensuring the business is prepared for market shifts and product launches.

So are YOU our next Senior Manager, Product Marketing? You are if you…
• Have 8+ years’ experience in marketing/brand management, or product marketing
• Have a strong understanding of various marketing channels and how they contribute to a holistic engagement strategy
• Have in-depth knowledge of CRM principles, best practices, and tools. Experience with Braze is preferred
• Possess a growth mindset, demonstrating a proactive approach to problem-solving, embracing innovation, and continuously striving for improvement
• Have proven data-driven decision-making skills, with extensive experience in identifying actionable insights to optimize strategies
• Have exceptional communication skills, being a confident and clear communicator adept at presenting complex ideas concisely to various stakeholders and audiences
• Demonstrate strong strategic partnership development abilities and are skilled at cultivating and nurturing robust relationships with stakeholders to achieve shared business objectives
• Have proficiency with social media channels as they relate to brand communication
• Are a strong collaborator, excelling at building stakeholder relationships and proactively seeking input from others to overcome challenges and refine strategies
• Have the ability to be adaptable and manage complex projects simultaneously, with a keen eye for prioritization
• Have in-depth knowledge and understanding of online community platforms and best practices, with a passion for staying current on communications, social and content marketing trends
• Have solid understanding of how to build trust and influence cross-functional stakeholders across the organization
• Have excellent organization skills and strong attention to detail
• Have a keen interest in or experience in the financial services and/or banking industry is preferred

Compensation Information:
• Base salary range: $140,000 - $175,000
• The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.

Sounds like you? Click below to apply!
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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.