
SeniorManager, Product Marketing –Core Business
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness ofeach individualincreases the diversity,complementarityand effectiveness of our teams. We strongly encourage your application, as we value the perspective,experienceand potential you could bring to CHANEL.
About the role:
CHANEL is seeking aSeniorManager, Product Marketing– Core Businessto join our Watches & Fine Jewelry (WFJ) Division in New York. This role will lead product marketing strategy and execution forPrecious Jewelry & Watchesin the US market, driving brand desirability, client engagement, and long-term growth.
You willbe responsible forsupporting indefining product positioning, leading go-to-market strategies, and orchestrating 360-degree campaigns across channels. This role requires strong collaboration with Global WFJ teams and cross-functional partners including Retail, CRM, Media, PR, Digital, and Merchandising to ensure consistent and impactful storytelling.
The ideal candidate brings luxuryexpertise, strong strategic thinking, and anunderstanding ofthe luxurypreciousjewelry and watch market
What impact you can create at CHANEL:
Drive brand awareness, clientengagement, and revenue growth forprecious jewelry and watchesby developing 360-degree marketing strategies, managing product launches, and directing client experiences.
Strategy & Product Marketing
Data & Insights
Client Experience & Events:
Support inthe planning,assortmentcuration, andexecution ofcoreevents todrive sales and client engagement
Manage WFJ & Fashion BTQ Coco Crush Engagement Moment events.
Partner withCRMteamto align on client event targets that support product and business goals.
Marketing & Digital Campaigns
Brief and lead thecross-functionaldevelopment of 360-degree marketing orchestrations across digital, print, and experiential platforms.
Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across all CHANEL touchpoints
Brief cross-functional partners on campaign strategy and objectives
Partner with Co-OpMarketingmanagerto define regional product and campaign priorities.
Cross-Functional Collaboration
Partner with Global WFJ,Retail,CRM, VIC,Merchandising, Training,Brand Communications,and Sales to ensure cohesiveorchestration execution for campaigns and product launches
Collaborate with FashionandF&Bdivision partners toalignretail and campaigncommunicationpriorities
Manageorchestration calendars,Product News, andQuarterly Marketing Newsletters and ensuretimelydelivery to all channels of distribution, working closely with the cross-functional teams
LeadMorning Meetings in local Fashion & WFJ BTQs
Operational Management
Oversee budgets, project timelines, and vendor relationships.
ManagePrecious Jewelry Special requests
ManagePrecious Jewelry and Watch Repricing systematic implantation.
Own pricing systematic implementation
Competitive Analysis
Analyze competition, markettrendsand client insights to drive strategic, data-driven decisions
Develop andmaintainongoing competitive price mapping
You are energized by:
Driving brand desirability in a competitive luxury landscape
Leading cross-functional collaboration in a dynamic environment
Using insights and creativity to shape impactful strategies
Whatyou willbring to the team:
Deep understanding of luxury product marketing, preferably in Watches & Fine Jewelry
Strong knowledge of the US market andluxury clientexpectations
Ability to influence and collaborate across diverse stakeholders
Strong strategic thinking and execution capabilities
Excellent communication, presentation, and organizational skills
High attention to detail and ability to manage complex projects
Position Logistics:
*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.
Compensation:
Benefits and Perks:
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:
Chanel Community:
Sustainability:
Arts and Culture:
Fondation Chanel
Career and Leadership Development:
*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time

Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.
As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.