CHANEL

Senior Manager, Product Marketing – Core Business

CHANEL  •  United States (Onsite)  •  2 days ago
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Job Description

SeniorManager, Product Marketing –Core Business

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness ofeach individualincreases the diversity,complementarityand effectiveness of our teams. We strongly encourage your application, as we value the perspective,experienceand potential you could bring to CHANEL.

About the role:

CHANEL is seeking aSeniorManager, Product Marketing– Core Businessto join our Watches & Fine Jewelry (WFJ) Division in New York. This role will lead product marketing strategy and execution forPrecious Jewelry & Watchesin the US market, driving brand desirability, client engagement, and long-term growth.

You willbe responsible forsupporting indefining product positioning, leading go-to-market strategies, and orchestrating 360-degree campaigns across channels. This role requires strong collaboration with Global WFJ teams and cross-functional partners including Retail, CRM, Media, PR, Digital, and Merchandising to ensure consistent and impactful storytelling.

The ideal candidate brings luxuryexpertise, strong strategic thinking, and anunderstanding ofthe luxurypreciousjewelry and watch market

What impact you can create at CHANEL:

Drive brand awareness, clientengagement, and revenue growth forprecious jewelry and watchesby developing 360-degree marketing strategies, managing product launches, and directing client experiences.

Strategy & Product Marketing

  • Definevision, brand positioning, and product marketing strategies forPrecious Jewelry and watchcollections, including launch packages and campaign orchestration.
  • LeadCorere-pricing analyses& strategyto ensure productpricing is both globally and locallyrelevant, andcompetitivelypositioned

Data & Insights

  • Set and track KPIs to measure the impact of marketing initiatives on business performance.
  • Analyze orchestration and product performance, identifying opportunities, challenges and business needs and developing insights to inform future orchestrations.
  • Partner with CRM & Events on post-event sales and performance recaps.

Client Experience & Events: 

  • Support inthe planning,assortmentcuration, andexecution ofcoreevents todrive sales and client engagement

  • Manage WFJ & Fashion BTQ Coco Crush Engagement Moment events.

  • Partner withCRMteamto align on client event targets that support product and business goals.

Marketing & Digital Campaigns

  • Brief and lead thecross-functionaldevelopment of 360-degree marketing orchestrations across digital, print, and experiential platforms.

  • Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across all CHANEL touchpoints

  • Brief cross-functional partners on campaign strategy and objectives

  • Partner with Co-OpMarketingmanagerto define regional product and campaign priorities.

Cross-Functional Collaboration

  • Partner with Global WFJ,Retail,CRM, VIC,Merchandising, Training,Brand Communications,and Sales to ensure cohesiveorchestration execution for campaigns and product launches

  • Collaborate with FashionandF&Bdivision partners toalignretail and campaigncommunicationpriorities

  • Manageorchestration calendars,Product News, andQuarterly Marketing Newsletters and ensuretimelydelivery to all channels of distribution, working closely with the cross-functional teams

  • LeadMorning Meetings in local Fashion & WFJ BTQs

Operational Management

  • Oversee budgets, project timelines, and vendor relationships.

  • ManagePrecious Jewelry Special requests

  • ManagePrecious Jewelry and Watch Repricing systematic implantation.

  • Own pricing systematic implementation

Competitive Analysis

  • Analyze competition, markettrendsand client insights to drive strategic, data-driven decisions

  • Develop andmaintainongoing competitive price mapping

You are energized by:

  • Driving brand desirability in a competitive luxury landscape

  • Leading cross-functional collaboration in a dynamic environment

  • Using insights and creativity to shape impactful strategies

Whatyou willbring to the team:

  • Deep understanding of luxury product marketing, preferably in Watches & Fine Jewelry

  • Strong knowledge of the US market andluxury clientexpectations

  • Ability to influence and collaborate across diverse stakeholders

  • Strong strategic thinking and execution capabilities

  • Excellent communication, presentation, and organizational skills

  • High attention to detail and ability to manage complex projects

Position Logistics:

  • Partially Remote: Role requires a minimum of three days in-person office presence at the designated location/office.
  • Luxury product marketing experience, preferably in Watches & Fine Jewelry
  • High proficiency in Microsoft 365 (Excel, PowerPoint)
  • NY office-based role
  • Ability to travel domestically and internationally as business requires

*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.

Compensation:

  • The anticipated base salary range for this position is 87,500 through 130,000. Base salary is one component of the total compensation for this position. Other forms of variable pay will be offered for this position. Other components will include bonus potential, benefits, and/or perks.

Benefits and Perks:

  • Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
  • Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
  • Generous paid time off policies to include vacation, holiday, sick and volunteer days
  • 401K and other incentives
  • Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
  • Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking

Additional Information:

Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:

Diversity and Inclusion:

  • At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
  • We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.

Chanel Community:

  • CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
  • Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.

Sustainability:

  • CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
  • Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.

Arts and Culture:

  • We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.

Fondation Chanel

  • Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
  • For more information, please navigate to the Fondation Chanel website here

Career and Leadership Development:

  • We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.

*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time

CHANEL

About CHANEL

Chanel is a private company and world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to exceptional craftsmanship and offering high-end creations. Chanel employs more than 32,000 people worldwide.​

As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.​

Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.​

Chanel is committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.​

Industry
Fashion & Apparel
Company Size
10,000+ employees
Headquarters
London, GB
Year Founded
Unknown
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