Job Description

Department: Public Affairs and Global Communications Office

Job Posting Details

Are you a dynamic and driven professional? The Public Affairs and Global Communications Office is seeking a talented individual to lead our PR and Media strategies. Reporting to the Assistant Director (PR & media), the successful candidate will play a pivotal role in driving PR strategies, implementing publicity plans, and fostering media partnerships to elevate the University's image and presence.

Key Responsibilities:

• Develop and implement innovative content strategies tailored for diverse platforms and audiences to amplify the University’s presence locally, in the Chinese Mainland, and internationally;
• Plan, execute, and oversee strategic publicity campaigns and manage media relations to build and sustain public support for HKUST;
• Draft and edit high-quality press materials, including press releases, Q&As, media statements, key messages, and speeches, while organizing press conferences to showcase the University’s excellence in education, research, and knowledge transfer;
• Mentor junior team members and lead cross-functional collaborations to ensure seamless project delivery and optimal results;
• Cultivate and maintain robust relationships with key media and stakeholders to foster strategic partnerships and elevate the University’s brand;
• Deliver exceptional writing and editing support to craft compelling narratives and communicate clear, impactful messages;
• Oversee the media enquiry desk, news monitoring services, and public affairs to ensure consistent messaging and safeguard the University’s positive reputation; and
• Demonstrate strategic foresight in pre-empting and mitigating public relations risks, maintaining a sharp awareness of current events and societal trends.

Requirements:

• Degree holder in Journalism, Communications, Public Relations or related fields;
• Minimum 15 years’ relevant experience, with at least 4 years in supervisory role;
• Strong supervisory, communication, and interpersonal skills, with a proactive and open-minded approach to driving change;
• Well-developed understanding of local and online media landscape and possess strong network of academia and key opinion leaders;
• Extensive media network and proven track record in media relations management across print, broadcast, and digital channels;
• Strong leadership, time and resources management skills;
• Proficiency in English and Chinese, with a knack for identifying media angles and translating complex concepts into engaging stories; and
• Detail-oriented, collaborative, and capable of thriving in a fast-paced environment.

Candidates with less experience may be considered for the role of Manager.

(Duration: 2 years, renewable)

Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.

Review of applications will continue until the position is filled.

(Information provided by applicants will be used for recruitment and other employment-related purposes. Applicants should read the Personal Information Collection Statement before submission of application.)

HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.