Job Description

Your role

• Develop and execute a comprehensive media and PR strategy for the DACH region, aligned with EMEA and global objectives.
• Build and maintain strong relationships with journalists, industry analysts, and influencers in the IT and B2B sectors.
• Lead the creation and localization of press releases, bylined articles, op-eds, and thought leadership content.
• Monitor, measure, and report on media coverage, sentiment, and brand positioning—using data-driven insights to guide improvements.
• Support the EMEA PR Counsel by sharing local insights and maximizing regional amplification opportunities.
• Act as a trusted advisor in the regional crisis communications team, ensuring alignment with global strategies.
• Safeguard brand integrity across all external communications and touchpoints.
• Conduct competitive and market analysis to refine key messages and identify emerging opportunities.
• Partner closely with EMEA Marketing, Legal, Field Marketing, Internal Comms, and other cross-functional teams.
• Represent DACH communications in global forums and contribute to a collaborative, matrix-driven environment.
• Support ad hoc translation, content, or storytelling projects as needed.

What you’ll need

• 5-8 year of experience in PR, media relations, or corporate communications, ideally in the Tech or B2B industry.
• Proven success managing media relations and delivering measurable PR results.
• Strong network of journalists across DACH and relevant trade media.
• Excellent writing and storytelling skills in English (business level); German strongly preferred, other European languages a plus.
• Proactive mindset, collaborative spirit, and flexibility to work across time zones.
• Willingness to travel occasionally within EMEA for meetings and events.