The Senior Manager, Portfolio Marketing is a strategic marketing leader responsible for shaping and activating go-to-market strategy across a portfolio of solutions, with emphasis on digital marketing, audience engagement, and customer experience. This role serves as a critical bridge between sales, demand generation, clients, and product functions.
The Senior Manager, Portfolio Marketing owns portfolio-level positioning and messaging across internal brand channels and customer campaigns, including web, content, paid media, email, and lifecycle programs. This role brings a consultative approach, a deep understanding of buyer journeys, and the ability to leverage data and digital performance insights to optimize outcomes across commercial channels.
• 5+ years of experience in B2B marketing, product marketing, or portfolio marketing, with demonstrated success developing go-to-market programs and digital marketing campaigns.
• Experience in complex, multi-solution B2B, SaaS, or data-driven marketing environments, preferred.
• Proven ability to develop and own portfolio-level positioning, messaging, and value propositions that support multiple solutions and buyer personas.
• Strong experience leading digital marketing programs across web, content, email, paid media, and campaign activation, with accountability to measurable business outcomes.
• Ability to engage directly with clients and customer-facing functions, leading presentations, workshops, and strategy discussions with stakeholders at all levels.
• Deep understanding of buyer journeys, persona development, segmentation, and how digital experiences influence evaluation and purchase decisions.
• Demonstrated success partnering with internal teams to deliver integrated go-to-market plans.
• Ability to interpret digital performance metrics, campaign results, and customer insights to optimize messaging, channels, and investment decisions.
• Strong written and verbal communication skills, with the ability to translate complex solutions into clear, compelling narratives for clients and internal leaders.
• Hands-on experience with platforms such as Salesforce, marketing automation tools, CMS, or analytics dashboards.
• Certification in Google Analytics, Google Marketing Platform, HubSpot, Adobe, or comparable digital marketing platforms, preferred.
• Training or certification from Pragmatic Institute, Product Marketing Alliance, or equivalent portfolio or product marketing programs, preferred.
• Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
• Where applicable, fluency in English and languages relevant to the working market.
Bachelor’s degree in marketing, Business, Communications, or related field.
Master’s Degree Preferred.
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses.
Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.
