Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

The Senior Manager,On‑Market Collateral & Marketing Optimizationis a marketing leader responsible for the oversight, optimization, and performance management of on‑marketmarketing collateralfor consumer and HCP teams This role owns the end‑to‑endplanforensuring theeffectiveness, efficiency, and scalability of active marketing assets across channels and customer touchpoints. Operating with a high degree of autonomy,thisrole partners withkeystakeholders across Marketing, SalesOperations,PMO,andMLRto ensure live marketing assets are continuouslyoptimizedto drive business outcomes, elevate customer experience, and support enterprise priorities.

What You’ll Work On

Strategic Leadership

• Set theprocessfor on‑market collateral optimization, ensuring alignment with brand, go‑to‑market priorities, and business objectives

• Serve as the senior point of accountability for performance, relevance, and quality of active marketing assets

On‑Market CollateralManagement

• Manage updates to on-market materialsrelating to product improvement initiatives (e.g.labeling updates, product certifications,etc.)

• Ensure rapid and effective response to market, product, regulatory, or business changes

• In collaboration with Marketing Operations team, partner ongovernance and lifecycle management for all active collateral, including updates, refreshes, rationalization, and retirements

• Establish standards for content accuracy, compliance, brand consistency, and customer relevance at scale

Marketing Optimization & Performance Impact

• Lead analysis of on‑market asset performance acrossconsumer and HCPchannels

• Translate insights into prioritized optimization initiatives with measurable impact on engagement, conversion, and revenue enablement

• Champion testing, experimentation, and continuous improvement frameworks

• Define metrics, dashboards, and reporting structures to track performance and operational health

• Foster a culture of data‑driven decision making and continuous improvement

Required Qualifications

• Bachelors degree

• 8 years of experience in marketingroles, includingmarketing operations,and/orinsights and analyticsroles

Preferred Qualifications

• 10-12 years of experience in marketing preferred

• Experience inheathcare, with medical devices industry background preferred

• Strong ability to influencecross-functionalstakeholders and drive outcomes across complex organizations

• Proventrack recordof using data and insights torecommendmarketing performanceimprovements

• Excellent strategic thinking, communication skills, and executive presence

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers

The base pay for this position is

$148,700.00 – $297,300.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ADC Diabetes Care

LOCATION:

United States > Alameda : 2601 Harbor Bay Parkway

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf