Location: Hackensack, NJ (Hybrid – 2–3 days onsite; shuttle service available from NYC)
Salary: $175,000–$185,000 + Annual Bonus
Reports To: Head of Marketing / VP Marketing
About the Position
We are seeking a strategic and commercially minded Senior Manager, Shopper Marketing to lead the development and execution of shopper-led growth strategies across Flora Food Group’s portfolio.
This role will translate consumer and shopper insights into impactful retail activation programs that drive conversion, strengthen retailer partnerships, and accelerate brand growth across grocery, club, mass, eCommerce, and omnichannel environments.
The Senior Manager, Shopper Marketing will partner closely with Brand Marketing, Sales, Category Management, Revenue Growth Management, and Customer teams to develop compelling shopper experiences that win at the point of purchase.
Key Responsibilities
Shopper Marketing Strategy & Execution
Retailer & Customer Activation
eCommerce & Omnichannel Growth
Insights & Analytics
Cross-Functional Leadership
Budget & Performance Management
Qualifications
Required
Preferred
What You'll Bring
#LI-AM1
#LI-HYBRID
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.
