Job Description

Job DetailsLevel: ExperiencedJob Location: Oishii Farm Corporation 101 - Jersey City, NJ 07305Position Type: Full TimeSalary Range: $110,000.00 - $120,000.00 SalaryTravel Percentage: Up to 25%Job Shift: DayJob Category: CommercialWe produce the world’s BEST strawberries & our Commercial Go-to-Market team is a major reason why!
As the Senior Manager of Business Development, Alternative Channels, you will be responsible for unlocking new growth opportunities beyond traditional retail. This role sits at the intersection of sales, strategy, and creativity—ideal for a builder who thrives without a predefined playbook.
You will develop and execute business development strategies across foodservice, eCommerce, specialty retail, pop-up/kiosk and emerging channels, working both directly with retailers and through distributors.
What you’ll be responsible for:
Business Development & Sales
Own the growth of alternative sales channels, identifying and converting new business opportunities – this includes opportunity identification, pipeline building, cold out reach through close and follow-up.
Sell a variety of products outside of Oishii’s primarily fresh offering, including frozen berries, jams, super premium strawberries, grab and go and food service packs
Sell into foodservice, specialty accounts, wedding vendors, kraft services and other non-traditional retail partners.
Work both directly with retailers and through distributor partners to expand Oishii’s footprint.
Collaborate closely with marketing team on strategic partnerships with other brands, and growing our portfolio of business with external partners
Manage a mix of eCommerce and brick-and-mortar sales initiatives.
Pipeline Development
Proactively build pipelines through outbound efforts, including cold outreach and relationship building.
Short, medium, and long-term strategic planning based on matching demand with supply forecasts
Comfortably pitch Oishii’s value proposition one-on-one with buyers, operators, and partners.
Move fast to test, learn, and refine approaches across new channels.
Pricing & Commercial Strategy
Support pricing strategy development across alternative channels.
Evaluate margin, volume, and channel dynamics to inform deal structures.
Startup Ownership & Creativity
Navigate ambiguity—alternative channels don’t come with clear paths, and this role requires creativity and self-motivation.
Act as the internal owner for alternative channel growth, collaborating cross-functionally with Operations, Marketing, and Finance.
Self disciplined with setting goals and following through
Comfortable rolling up your sleeves to solve everything from how to reach 500+ independent shop owners to figuring out the best way to position and sell from a “pop-up”
QualificationsWho will love this job: Individuals who identify with our Core Values and exhibit skills within those values will thrive at Oishii.
One Team, One Fight!
Ability to quickly shift priorities to meet deadlines and effectively communicate, both verbally and in writing, clearly, concisely and with purpose at various levels of the organization.
Ability to work cross functionally at all levels including across locations, and collaborate with a focus on supporting & understanding the evolving business needs of a startup environment.
Ability to lead through others and develop teams with a diverse level of experience to succeed.
Focus.
Ability to remove obstacles in order to prioritize which could include problem solving, working through ambiguity and using fact based or sound judgment in the absence of process or policy. We are building it, but need to manage through the process with good judgment and a bias for action.
Ability to synthesize information quickly to aid in the troubleshooting process.
GSD (Get Sh** Done!)
Possessing an entrepreneurial mindset with the tenacity to develop ideas, process, and policy and implement them rapidly.
Capable of prioritizing tasks and  considering the resources available when doing so.
A bias for action! Ability to hold yourself accountable and take ownership of driving results that impact company outcomes.
Track record of effectively handling complex employee relations issues, and addressing sensitive information and difficult situations with tact, discretion, and confidentiality.
What we look for:
Bachelor’s Degree in Business, Management or related field.
Minimum of 8+ years of progressive experience in business development or sales.
Proven experience selling into foodservice channels (i.e. to restaurants/catering).
Proven experience taking a new product to market.
Background in produce or consumer packaged goods strongly preferred.
Experience working both directly with retailers and through distributors.
Exposure to both eCommerce and brick-and-mortar sales environments.
Some experience with pricing and commercial deal structures.
Location and Travel:
This is an onsite role in Jersey City, NJ 3 days a week
Travel is required 20-25% with peaks during the summer
Working occasional weekends as needed during the year
Perks at Oishii:
Compensation:  $115,000-$125,000 base salary plus equity
Medical, Dental, Vision Insurance
401(k) Retirement Plan (Roth & Traditional)
EAP Access
100% Employer Paid Life Insurance & Long Term Disability Insurance
Paid Parental leave, Paid Time Off & Paid Sick Time
Paid Training & 7 Paid Holidays
Office social events including happy hours, parties, and community service projects
Employee activity groups for basketball players, Yoga Enthusiasts, runners…
About Us:
At Oishii, we grow the best berries in the world by deploying ground-breaking vertical farming technology that pushes the boundaries of agriculture. We’re the first in the WORLD to grow fruit in an indoor vertical farm at commercial scale. Our proprietary technology enables us to grow the very best produce year-round, at the same high level of quality, all without using any pesticides.
Oishii has been profiled in Eater, NPR, Time Magazine, and Fortune. Oishi was also one of the Fast Companies Most Innovative Companies of 2022.
At Oishii, everything we do works toward accomplishing our mission of transforming agriculture sustainably while bringing produce that truly delights people everywhere. This requires farmers, engineers, scientists, product managers, and members of many other backgrounds to work together day-in and day-out to innovate, while operating increasingly large farms. We have an amazing mission-driven team of highly motivated and engaged members.
Learn More https://oishii.com/.