To achieve agreed sales targets through effective territory coverage.
To promote product and consumer awareness by organizing activities like sampling, on premise promotions, local/national/international events etc.
To develop a suitable marketing strategy and action plan for the area – consistent with the share and volume objectives of the business.
To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values. To drive quality visibility for the brand across Institutions.
To identify shelf-space in prime outlets and put up proposals for securing them. To develop and manage vendors for signage, merchandising equipment etc.
To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company’s/ brand’s image in the course of conducting various consumer/ trade promotions.
To systematically collect and report information on competition.
To ensure monthly reporting of objectives and results achieved including route plan accounting and territory coverage.
Job Posting End Date:
2026-07-17
Target Hire Date
2026-09-01
Target End Date
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
You must be of legal drinking age to follow and only share with others of age. Enjoy our brands responsibly.
UGC policy: https://bit.ly/41XEYbx
