Job Description

What is the opportunity?

The Senior Manager, Merchant Marketing leads the strategy and execution of brand and campaign initiatives for our Grocery & Pharma cards and loyalty partnership portfolio. In this role, you'll develop comprehensive annual marketing plans that translate business objectives into impactful campaigns and measurable outcomes. You'll own the end-to-end planning process—collaborating with partners and internal stakeholders to align on priorities, KPIs, and execution roadmaps. You'll drive the design and delivery of integrated campaigns across channels, manage critical partner relationships, and ensure shared accountability for results. Additionally, you'll provide strategic direction and oversight to the marketing team dedicated to these partnerships, setting priorities, enabling high-quality execution, and fostering team growth. Throughout, you'll monitor performance against targets, optimize campaigns in-market, and identify opportunities to deepen partnerships and drive sustained business growth.

Avion Rewards is at the core of RBC's client strategy, recognized by over two-thirds of Canadians as a leading loyalty brand. We are building one of the largest loyalty ecosystems in the country — and we're looking for a Senior Manager, Merchant Marketing to help strengthen our brand, enhance client engagement, and deliver measurable growth.

What Will You Do?

• Annual Planning: Build partner-specific annual marketing plans that align business objectives, client needs, and brand strategy.

• Strategic Alignment: Translate partner and RBC goals into clear marketing priorities, KPIs, and campaign roadmaps.

• Campaign Development: Lead the design and execution of integrated campaigns (digital, in-store, events, media) that drive measurable outcomes.

• Partner Management: Act as the marketing lead with key partners, managing relationships, presenting plans and ensuring joint accountability.

• People Management: Provide leadership to a team dedicated to the same partnerships by setting direction, prioritizing work, and ensuring high quality execution.

• Performance Tracking: Monitor KPIs (acquisition, engagement, spend, retention, redemption, etc.) optimize plans, and deliver results against targets.

• Collaboration: Work cross-functionally with internal teams (brand, digital, product analytics, finance) and external agencies to deliver seamless execution.

• Innovation: Identify new opportunities to deepen partnerships, test new marketing channels, and evolve the joint value proposition.

What Do You Need to Succeed?

Must-have

• Annual Planning: Build partner-specific annual marketing plans that align business objectives, client needs, and brand strategy.

• Strategic Alignment: Translate partner and RBC goals into clear marketing priorities, KPIs, and campaign roadmaps.

• Campaign Development: Lead the design and execution of integrated campaigns (digital, in-store, events, media) that drive measurable outcomes.

• Partner Management: Act as the marketing lead with key partners, managing relationships, presenting plans and ensuring joint accountability.

• People Management: Provide leadership to a team dedicated to the same partnerships by setting direction, prioritizing work, and ensuring high quality execution.

• Performance Tracking: Monitor KPIs (acquisition, engagement, spend, retention, redemption, etc.) optimize plans, and deliver results against targets.

• Collaboration: Work cross-functionally with internal teams (brand, digital, product analytics, finance) and external agencies to deliver seamless execution.

• Innovation: Identify new opportunities to deepen partnerships, test new marketing channels, and evolve the joint value proposition.

Nice to Have

• Bilingual in English and French with fluency in both spoken and written communication.

• Experience working in Quebec market and understanding of Quebec consumer dynamics.

• Background in financial services or consumer loyalty marketing.

• Experience in digital-first campaign design, paid media and performance marketing.

• Familiarity with loyalty program operations (offers, redemption, points conversion).

What's In It For You?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Opportunity to shape the future of merchant marketing strategy within Cards & Loyalty

• Leaders invested in your development and growth

• Dynamic, collaborative, and innovative team environment

• Challenging work that makes a tangible impact on the business

Job Skills

Brand Management, Brand Marketing, Communication, Creativity, Cross-Functional Teamwork, Cross Promotions, Customer Behavior, External Partners, Industry Knowledge, Internal Stakeholders, Long Term Planning, Marketing, Marketing Activities, Product Services, Relationship Building, Strategic Initiative, Taking Initiative

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

Toronto

Canada

37.5

Full time

HUMAN RESOURCES & BMCC

Regular

Salaried

2026-05-15

2026-08-01

Note Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.