Job Description

The purpose of this is role is to develop and deliver the reporting and analytics platform.

NewYork-based (hybrid3 days/wkin office)

We are seekinga Senior Manager tosupportour centralized Media Decisioning Team. This Team’sraison d'êtreistobe ananchorforthe wider Investment & Planning Teams This role willcontributea clear understanding ofmedia deliverythat will become the source ofprimary decision-making.

In this role, you will source,assessand recommend the rightmedia data tobe used forchannel and tactical choices. You will also report on cross‑brand media deliverytoestablishexpected outcomesand interpret the findings todevelop generalizableactivation principles.

The ideal candidate has experience in media planning and/or buying and enjoys working with large data sets.Someone looking for a transition from frontline Planning or Activation, and into a more analytical rolewould thrive.You should beconfident inmaking media recommendations and skilled atidentifyingthe data needed to solve specific problems.This role will be guiding Activation teams and will need to be able to speak in a ‘media-language’ andbe able to provide clarity aroundcause-and-effectfrom moving different media levels.

This role is about deciding which data matters and how to use it to make better media decisions. It is not apuredata‑provision or reporting role. It is about translatingdatainto media recommendations

Responsibilities

• Overseecompletion and delivery ofnumerousreoccurring media reports, including weekly/monthly brand delivery reports, monthly/quarterly investment summaries

• Accountable forquality assuranceof junior member of the team, ensuringaccuracyand timeliness

• Will requirechecking data againstsource of truthsystems (ad servers, Nielsen,1P buying platforms, etc.)

• Createanalysis, both regular and ad hoc, to providebenchmarks,summariesand analyticalobservationsto Planning & Investment teams, meant to improve quality of media plans/buys

• Serve as internal consultant topeers on cross functional teamstoassistinproblem solving, brainstorming, or test design

• Responsible forvarious deliverables across theclientportfolio including

• Overseeing junior team members’ delivery of routine media delivery reports

• Taking on projects to develop standardized benchmarks and recommendations, summarized from delivered or 3rdParty data

• Completion of these tasks will requirepulling, organizing, and formatting oflarge data setsand understanding theirimportance tointernal/client teams,in order toanticipatequestionsandadditionalneeds

• SupportVP & Director indevelopinga suite ofMedia Guidance, inclusive of industry trend analysis and benchmarking, portfoliodeliveryand process audits

• Ability to independentlyconceive and pitchtopics for future projects to VP & Director

• Researching, and pulling market data, organizing this data,comparing to P&G’s owndata,and compiling findings

• Maintaining industry trending reportsthatwill be used to supportbroader projects

• Craft brief forandguideour Data Operations teamto produce new reports/dashboards/tools that aid in the maintenance of the account

• Serveas project manager to ensure end-product meets need of intended users

Experience & Skills

• Bachelor's degree in Statistics, Economics or related quantitative field required

• 5+ years of experience ineither/both media planning and/or investment

• Knowledge of Reach-based planning and sound media fundamentals is necessary

• Experience withLinear TVis a plus

• Abachelor's degree in Statistics,Economicsor a related quantitative field

• Intermediate knowledge of Excel for data compilation, calculation, and automation

• Strong communication& leadershipskills

• Ability todistillthe complexity ofoneteam’sdiscipline into aneasily digestible action plan for another team (e.g.complex media problem intosimple to understand data brief / complex data issue into what it means to media planner)

• Must Haves [notspecific systems butneedexperience with the typesof system. And notall,butthe more the better]

• Experience withMedia systems& data(at least knowledge of where main media data comes from)

• DigitalAdservers(GCM,Innovid)

• Digital Verification / Viewability Systems

• Ad Platforms (Google Ads/YouTube Ads, Social Platforms,

• Media metrics(media math, Reach/Frequency,handling media data)

• Nice to Have

• Experience withNielsen systems (NielsenONE,NPower/TV Toolkit, NMI)

• Experience with Linear TV planning/buying

• Experience with Terrestrial Radio planning

• Understanding of developing repeatable datasets for automation, taxonomy, and simple data wrangling techniques

• Basic SQL experience/ interest

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Theannualsalary range for this position is (94,500-120,000).Placement within the salary rangeis based on a variety of factors,including relevant experience, knowledge, skills, and other factorspermittedby law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

•401k,

•Flexiblepaidtimeoff,

•At least 15paid holidays per year,

• Paid sickand safeleave, and

•Paid parentalleave

Dentsu alsocomplieswithapplicable state and local lawsregardingemployee leave benefits, including, but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Act,in accordance withits plans and policiesForfurther detailsregardingDentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted fornextsteps.

#LI-MS3

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.