This role will be responsible for defining and implementing the overarching social media vision and strategy that supports the broader 360° Marketing organizationfor The General Entertainment WBD Basic Brands in Latin America,while partnering closely with Brand Strategy, Media Planning,Creative Services andGTMMexico, Brazil and ROLATeams

The ideal candidate is a highly collaborative,strategicand data-driven social media leader with deepexpertisein entertainment, pop culture, digitalecosystemsand platform behavior acrossLATAMmarkets.This person must understand how audiences discover,engageand consume entertainment content across platforms such as Instagram, TikTok, YouTube,Facebookand X.

This role will directlyreportthemarketing director andmanagesocial media leads in Colombia,Argentinaand Brazil, while overseeing agency relationships, editorial direction, social KPIs, campaign amplification and platform growth strategies.

Key Responsibilities

Strategic Social MediaLeadership (30%):Define and lead thesocial media strategy for General Entertainment Basic Brands across Latin AmericaDrive a social-first marketing approach focused on discoverability, engagement, audiencegrowthand cultural relevance,establishingKPIs aligned with marketingobjectivesOversee editorial planning and publishing strategies across all key social platforms.Identifyopportunities forcreators’partnerships, branded content, socialstuntsand cross-platform amplification.

Cross-FunctionalDevelopment (30%):Partnerclosely with Brand Strategy,GTMs, Media Planning and Creative Services,to ensure integrated 360° campaign execution.Lead social amplification strategies fortentpolecampaigns, franchises, live events, localproductionsand priority titles.Ensure social media initiatives support broader businessobjectives,audiencepositioningand brand health.Collaborate with Creative Services to develop platform-native creative formats and innovative storytelling approaches.Collaborate with Media Planning teams to align paid and organic social strategies.Partner with GTM leadsin Mexico,Braziland ROLA to localize and amplify regional priorities.

Team Leadership and Development (15%):Lead, mentor, and develop the social media marketing team. Foster a high-performance culture rooted in collaboration, innovation, and operational excellence.

Budget,projectmanagement, andagency oversight,for the regional social media ecosystem(10%):Oversee the Social Media marketing budget, ensuring efficient allocation of resources and measurable return on investment.Support operational processes,manage timelines, agency relationships, and project deliverables for allsocialmediamarketing initiatives.

Market Intelligence and Performance Analysis (10%):A nalyze market trendsand campaign performanceMonitor competitive landscape,consumer andfandom behavior and emerging social platforms.Translate insights into actionable recommendations to continuouslyoptimizemarketing strategies and executionWork closely with social agencies and platform partners to maximize reach,engagementand innovation opportunities.

Industry Representation (5%):Represent Warner Bros. Discovery at industry events, marketing forums, and strategic internal and externalpartner meetings, reinforcing theteam andcompany’s leadership and visibility.

Qualifications and Experience

• 7+ years of experience in Social Media Marketing, Digital Marketing or Audience Development, preferably within entertainment, streaming,mediaor consumer brands.

• Bachelor’s degree in communications, Marketing, BusinessAdministrationor related field.

• Strong experience managing regional social media strategies acrossLATAMmarkets.

• Proven leadership experience managing teams and cross-functional stakeholders.

• Deep understanding of platform behavior, social trends, creators/influencerecosystemsand entertainment fandom culture.

• Expertise insocial-first content strategies, audienceengagementand multiplatform storytelling.

• Strong analytical mindset with experienceleveragingsocial insights and performance data tooptimizecampaigns.

• Experience working closely with creative teams,agenciesand media planning functions.

• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.

• Excellent presentation and communication skills.

• Ability tooperatein a fast-paced, highlycollaborativeand matrixed organization.

• Fluent in English and Spanishrequired Portuguese strongly preferred.

• Experience with social media management and analytics tools such as Sprinklr, Dash Hudson, Hootsuite,Emplifior similar platforms.

• Advancedproficiencyin PowerPoint/Keynote and Excel.

The Nice to Haves:

• Experience within entertainment, TV networks,streamingor media companies.

• Experience managing social media forfactual,lifestyle,entertainmentor pop culture brands.

• Understanding ofsocial search, creatoreconomyand digital discoverability trends.

• Experience in integrating creators, brandedcontentand social amplification into 360° marketing campaigns.

• Strong knowledge of Gen Z and Millennial audience behaviors across LATAM.

• Passion for entertainment,fandoms,creatorsand digital culture.