Role Purpose

The Senior Manager, Media & Connections –Czech Republicplays a key role in delivering effective, efficient, and insightdriven media activationacross the full CocaCola portfolio inCzech Republic As part of a nonTop9 marketing team, this role focuses on localizing and implementing centrally developed media and IMX plans, ensuring that every campaign and investment is tailored toCzechRepublicanconsumers, customers, and channel dynamics.

This position requires strong subjectmatterexpertisein media planning & buying,fullfunnel connections, and performance analytics. The Senior Manager acts asCzech Republic’s media specialist — collaborating closely with brand teams, IMX colleagues, agencies, and the system partner (CCHCzech Republic) to maximize the impact of limited local resources.

The role combines operational excellence with strategic input, supporting the Marketing Director in shapingCzech Republic’s media agenda while leadingday-to-dayplanning, implementation, optimization, and performance tracking.

WhatYou’llDo for Us

1. Media Planning, Adaptation & Local Execution

• Translate centrally developed connections and IMX plansintoCzechRepublic specificmedia plans that reflect local consumer, shopper, and channel realities.

• Lead detailed media planning across TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media, and Digital Video.

• Adapt media assets, formats, and timing to maximize relevance and effectiveness in theCzechRepublicanmarket.

2. Media Buying Support & Agency Partnership

• Manageday-to-daycommunication and performance routines with media agencies.

• Review and guide implementational plans, ensuring strongKPIs(CPM, CPT, viewability, reach quality).

• Support negotiations for media placements, ensuring efficient,high valuebuying.

• EnsureCzech Republicreceives maximum value from agency partnerships, vendor agreements, and platform initiatives.

3.Cross FunctionalCollaboration

• Partner with:

• Brand Managers & Senior Brand Managers

• Customer & Commercial teams

• Shopper/Customer marketing

• IMX (social, digital, creative)

• RGM & Insights

• PACS and Crisis Response teams (for digital governance)

• Bottler (CCHCzech Republic) marketing & execution teams

• Ensure all media plans support brand campaigns, customer activation, and commercial growth levers.

4. Measurement, Analytics & Optimization

• Monitor media performance using MMM, brand lift, platform data, competitive reporting, and IMX dashboards.

• Leadpost campaignevaluations,identifyingactionableinsightsand optimization opportunities.

• Build a strong understanding ofCzech Republic’s media ROI and turn learnings into future planning input.

5. Governance & Responsible Marketing

• Ensure compliance with Responsible Marketing policies, legal restrictions, and digital safety standards.

• Manage budget accuracy, investment tracking, PO creation, invoice validation, and media stewardship.

• Maintain full financial discipline from planning to reconciliation.

6. Connections Integration & Social Amplification

• Ensure one clear, integrated planacross Paid, Owned, Earned, and Shared media.

• Partner with Social & Influencer teams for amplification,real-timemarketing, and content distribution.

• Ensure local media activation aligns with the creative narrative and IMXfullfunnelstrategy.

7. Network Collaboration (Local + Central)

• Localize central media guidance and connectCzech Republicto global/OU playbooks and best practices.

• Collaborate with IMX Europe to ensure alignment with centrally defined priorities and measurement frameworks.

• Lift & shift learnings from other markets and bring global innovation to local execution.

8. Ways of Working & LeadershipBehaviors

• Operate with strong ownership, independence, andhands-onproblem solving

• Influencecross functionalpartners without formal authority.

• Balance strategic thinking with operational execution excellence.

• Work collaboratively in a small, agile team environment typical of nonTop9 markets.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Media, Communications, Business, or related discipline.

• 5–8yearsexperience in media planning, buying, digital advertising, orconnectionsroles (agency or client side).

• Strong knowledge of theCzechRepublicanmedia landscape, including digital, programmatic, social, and retail media.

• Experience managing media budgets andoptimizinginvestment performance.

• Strong analytical skills; ability to interpret mediaKPIsand develop optimization recommendations.

• Experience collaborating with agencies, bottlers,crossfunctionalteams, and commercial partners.

• Strong project management, prioritization, and communication skills.

• Comfort working in afastpaced,resourceleanenvironment.

• Fluent in German and English;additionallanguages a plus.

What We Can DoForYou

• Crossfunctionalvisibility:Work closely with brand, IMX, shopper, commercial, and bottler partners.

• Professional growth:Build deep expertisein media& connectionsin a multichannel environment.

• Autonomy & ownership:Lead the media agenda for Czech Republicwithin a small, empowered team.

• Access to global capability:Learn from global and regional IMX experts and apply modern media practices locally.

Confidentiality Notice

This job description outlines the general nature and responsibilities of the role. Duties may evolve over time to meet business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Classified — Confidential