IHG Hotels & Resorts

Senior Manager Masterbrand Content Strategy & Production

IHG Hotels & Resorts  •  $90k - $105k/yr  •  Georgia (Remote)  •  5 days ago
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Job Description

Lead global photo, video and content production across IHG Hotels & Resorts, turning marketing and brand briefs into high-quality, channel-ready assets. This role manages projects from brief to delivery, balancing creative brand strategy, commercial discipline, brand governance and stakeholder alignment across global and regional teams.

Your day to day

  • Lead end-to-end global photo, video, social-first and campaign content production, from brief through final delivery.
  • Translate marketing and brand objectives into clear production briefs, deliverables, timelines, budgets, usage requirements and success measures.
  • Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and on brand.
  • Recommend the right production model for each brief, balancing generative ai, quality, speed, cost, risk, brand fit and channel performance.
  • Manage partner briefing, estimates, scopes, schedules, supplier delivery, budgets and cost trade-offs with commercial discipline.
  • Guide stakeholders through key milestones, decision points, feedback and approvals, providing clear recommendations throughout delivery.
  • Shape shot lists, visual references, scripts, storyboards, capture plans and edits so outputs are distinctive, brand-right and commercially effective.
  • Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and activation ready.
  • Partner on talent releases, image rights, usage terms, AI riders and renewals, while supporting scalable AI-forward production workflows.
  • Establish repeatable workflows, templates, checklists and standards that improve quality, speed, consistency and cost discipline.

What we need from you

  • Bachelor’s or master’s degree in a relevant discipline, or equivalent education and professional experience.
  • Significant experience in creative production, content strategy, brand marketing and multi-channel campaign delivery, ideally within a global brand, in-house studio, agency or consumer-facing business.
  • Strong understanding of production budgets, scopes, schedules, talent usage, licensing, rights management, supplier briefing, vendor negotiations and financial reconciliation.
  • Confident reviewing campaign briefs, shot lists, concepts, edits and final assets to ensure work is on brief, on brand, channel-ready and commercially useful.
  • Strong stakeholder and project management skills, with the ability to prioritise, consolidate feedback, influence partners and manage multiple workstreams with confidence.
  • Good knowledge of integrated marketing channels and asset requirements across digital, social, paid media, CRM, web, PR, experiential and partner marketing.
  • Comfort with emerging production models and technologies, including AI-enabled content creation, image generation, content adaptation, modular video, automation and scalable workflows, with an understanding of associated brand, legal and usage considerations.
  • Proficient in Microsoft 365, Teams, SharePoint, PowerPoint, Excel, Smartsheet or equivalent workflow tools; experience with DAM platforms, Figma, Adobe Creative Cloud, Smint, Censhare, production budgeting tools or project management systems is a plus.

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $90k to $105k. This role is also eligible for bonus pay. We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

IHG Hotels & Resorts

About IHG Hotels & Resorts

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo

Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels

Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels

Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 345,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.

Industry
Travel & Hospitality
Company Size
10,000+ employees
Headquarters
Windsor, GB
Year Founded
Unknown
Website
ihg.com
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