Job Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• Responsible for the development and execution of seasonal global marketing strategies and campaign plans for PUMA Handball, ensuring alignment from sell-in to sell-through across all key business moments, while partnering closely with Europe and key regions to provide strategic guidance on local market activations and ensure consistent execution against the global brand direction

• Accountable for the end-to-end delivery of global Handball Footwear campaigns, ensuring consistent execution, premium storytelling, and alignment across all consumer touchpoints

• Work in close partnership with the Product Creation team to help shape product positioning, storytelling, and campaign direction, ensuring a strong connection between product innovation, athlete insights, and consumer relevance

• Independently lead and manage external creative agencies and production partners throughout the campaign development and execution process, ensuring high-quality and on-brand deliverables across all activations and communication touchpoints

• Lead the activation strategy and execution for PUMA’s key global Handball athletes, working closely with Sports Marketing and European markets to maximize visibility, storytelling opportunities, and commercial impact

• Build strong cross-functional relationships with Business Units, Sports Marketing, Product Creation, Creative Services, and regional marketing teams to ensure integrated and impactful campaign execution across the Handball category.

YOUR TALENT

• 5+ years of experience in Brand Marketing or Sports Marketing, preferably within the sporting goods, fashion, or lifestyle industry

• University degree in Marketing, Business Administration, Communications, Sports Management, or a related field

• Extensive experience in developing and executing integrated global marketing campaigns across multiple consumer touchpoints

• Strong skills in campaign management, strategic planning, storytelling, agency management, and cross-functional stakeholder collaboration

• In-depth knowledge of and passion for Handball, sports culture, athlete marketing, and the global sports landscape

• Proven ability to work closely with Product Creation and translate product stories into impactful consumer-facing campaigns.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.