The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. ClearChoice has experienced strong growth over the years and today is a leader in the United States in providing dental implant treatments. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back. ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network.
About the Role:
ClearChoice is seeking a Senior Manager of Marketing Analytics & Planningto help execute our growth strategy through data-driven decision making and disciplined marketing investment. This leader will partner closely with our Media agency, Marketing, Analytics, and Finance teams to ensure campaigns are meeting performance goals while continuously identifying opportunities for optimization. The role will oversee marketing planning and budgeting throughout the year leveraging various analyses to guide investment decisions and scenario planning. By analyzing trends, campaign performance, and media effectiveness across channels, this leader will deliver actionable insights that improve efficiency and maximize impact while delivering strong financial stewardship across all marketing investments. This role will report directly to the VP of Performance and Digital Marketing.
Essential Responsibilities:
Analyze trends, data analytics, and performance metrics to help marketing teams optimize campaigns and content for efficiencies and effectiveness.
Collaborate with our Media Agency, Marketing and Analytics teams to ensure campaigns are contributing to growth.
Own marketing planning and budgeting throughout the year using diminishing return curve analyses and creating various monthly planning scenarios.
Leverage incrementality analyses and Marketing Mix Modeling (MMM) insights to optimize marketing budget allocation.
Present reports and insights to senior leadership, making data-driven recommendations for how to improve performance.
Champion a culture of testing and learning to continuously refine strategies and maximize impact.
Work closely with analytics and finance on modeling and evaluating new campaign tests.
Monitor spend by partner, tracking budget utilization, reconciling budgets against planned allocations, and ensuring accurate reporting and cost control across partners.
Requirements/Qualifications:
Bachelor’s degree in Marketing, Analytics or a related field; Master’s degree is a plus.
7+ years of experience in marketing and analytics.
Deep experience in leveraging data to drive customer acquisition.
Experience in testing measurement, incrementality and diminishing return curves is required.
Proven track record of driving growth for consumer brands, preferably in a DTC environment that is brand and ROI focused.
Hands on approach with all marketing channels with exceptional attention to detail.
Managing day to day marketing campaigns is a plus.
Strong analytical skills with proficiency in marketing measurement.
Excellent communication and leadership skills.
Base Pay Range: $125,000 - $155,000, plus 15% annual bonus (Actual pay may vary based on experience, performance, and qualifications.)
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
The position is based in Chicago, IL, with an expectation of 4 days per week in-office and 1 day remote. Candidates located outside the 35-mile radius of Chicago may be considered, for remote, on a case-by-case basis.
If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients.
Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.
We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.
United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.
