Job Description

The Well
The Well is a unique and innovative joint venture between Allied and Riocan.
Located at Spadina and Front, The Well brings together three million square feet of retail, office and residential space constructed over 7.7 acres. Through this, The Well sets the stage for meaningful experiences that draw people from down the street and across the globe to eat, shop, work, live and play in Toronto.
About Allied
Allied is a leading owner-operator of distinctive urban workspace in Canada’s major cities. Our work is grounded in a clear purpose: to provide knowledge-based organizations with distinctive urban environments that support creativity, connectivity and human wellness.
Our vision is more expansive. We seek to make a continuous contribution to cities and culture that elevates and inspires the humanity in all of us. This vision informs how we operate, how we design and how we lead.
Real estate, for us, is not a passive investment. It is a profoundly human endeavour, one that must promote wellness, sustainability, diversity and creativity—today and for generations to come.
Allied is also a place to build a career of consequence. If you are looking for work that is thoughtful, tangible and enduring—work that contributes meaningfully to cities and the people who inhabit them—you will find purpose here.
For more information on Allied’s approach to city-building, visit our Insights page.

Purpose of the Role:

Shape how The Well is experienced by driving brand strength, increasing traffic and unlocking commercial growth across one of Toronto’s most prominent destinations.

Lead the asset-level marketing vision for The Well, translating ownership objectives into integrated strategies and programs that strengthen brand positioning, elevate the user experience and enhance long-term asset value As Senior Manager, Marketing, you will oversee brand, programming and revenue initiatives, ensuring a coordinated approach that drives engagement, supports tenant performance and expands ancillary revenue opportunities across the property. This role offers the opportunity to influence how The Well evolves as a premier mixed-use destination while building scalable marketing and commercial strategies within a complex operating environment.

Reporting to the General Manager, The Well, you will lead the Marketing team and partner closely with Leasing, Operations, Property Management, tenants, and external partners to align priorities, drive execution and deliver on shared asset and partnership objectives.

Responsibilities

BRAND AND MARKETING STRATEGY

REVENUE AND COMMERCIAL PERFORMANCE

TENANT AND STAKEHOLDER ENGAGEMENT

TEAM LEADERSHIP

Qualifications:

Would be an asset:

We value human connection and experience. While Allied uses technology, including AI-enabled tools, to support administrative efficiency, all screening, assessment and hiring decisions are made by people.

We are committed to hiring the most qualified candidates with a dedication towards supporting diversity, equity and inclusion across our organization. All qualified applicants will receive consideration for employment without regard to gender, ethnicity, origin, sexual orientation, disability and socioeconomic background. Diverse perspectives strengthen our organization and help us deliver better outcomes for our tenants, partners and communities. All qualified candidates are encouraged to apply.

We strive to provide an accessible recruitment experience and welcome reasonable accommodation requests at any stage of the recruitment process. Please reach out totalent@alliedreit.com if support is needed.

We look forward to receiving your application.