Senior Manager, Marketing and Customer Insight | Hybrid | Cary, North Carolina
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About the job
The Customer Insights is looking for a Senior Manager to lead our Market and Customer Insights team and responsible for developing and communicating market, customer, and competitive insights that shape business strategy and drive execution.
This highly visible role plays a critical part in enabling SAS to successfully navigate and compete in the AI landscape. Through market research and advanced analysis, the position delivers actionable insights that shape business strategy, accelerate customer growth and engagement, and expand market share. The role serves as a key voice of the customer—shaping the SAS value proposition and influencing the company’s strategic direction—while leading cross-functional initiatives to improve customer loyalty, retention, and the end-to-end customer experience.
As a Senior Manager, Marketing and Customer Insight, you will:
Lead the team’s implementation of innovative research techniques, to address business questions from multiple functions within the organization.
Lead market researchers in synthesizing trends coming from multiple sources and identifying which opportunities SAS should focus on to drive growth for the business.
Coach, develop, and motivate team members and leaders to ensure they are engaged and growing in their analytic, research, leadership, and storytelling skills and capabilities.
Synthesize numerous data sources to develop meaningful insights and compelling recommendations to drive business strategies.
Crafts strong stories that are inclusive of several types of data sources including internal behavioral data, qualitative and quantitative studies, and syndicated research to shape full stories of consumer and market driven data.
Collaborate with functions across the enterprise to establish a consistent perspective on critical customer-focused questions.
Supervise, mentor, coach and develop team members.
Required qualifications
Bachelor's Degree, preferably in Business, Marketing, Computer Science, or other related field.
Twelve years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing and at least two years of management experience.
Hands on quantitative analysis knowledge and skills.
Strong written, oral, and interpersonal communication skills
Ability to relate technical concepts and analytics to a business audience.
Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
Additional competencies, knowledge and skills
Courage - Proactively confronting difficult issues; making valiant choices and taking bold action in the face of opposition or fear.
Creating a Culture of Trust - Fostering a work environment that encourages people to act with integrity and treat each other and their ideas with respect; creating and protecting a high-trust environment by setting an example, advocating for others in the face of challenges, removing barriers to trust, and rewarding others for demonstrating behaviors that cultivate trust. Provides feedback both reinforcing and constructive regarding the behaviors of his/her managers.
Creating an Inclusive Environment- Making decisions and initiating action to ensure that business unit policies and practices leverage the capabilities and insights of individuals with diverse backgrounds, cultures, styles, abilities, and motivation.
World-class benefits
Highlights include...
You are welcome here.
At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.
Additional Information:
To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights.
Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.
SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.
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