Job Description

• Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
• Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
• Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
• Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
• Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
• Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
• Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
• Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
• Support ad-hoc projects and assignments as required

Requirements

• Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5
• Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.
• Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred
• Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics
• Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage
• Proven track record in managing integrated campaigns and delivering measurable business results
• Strong commercial mindset, project management and stakeholder management skills
• Excellent command of written and spoken English and Chinese
• Immediately available is highly preferred

Benefits

• Attractive remuneration package
• Career progression opportunities
• Discretionary performance bonus
• Medical & Dental insurance
• Birthday leave
• Anniversary leave
• Study leave
• Study subsidy scheme
• Employee property loan / personal loan scheme
• Numerous other staff benefits