The Senior Manager, Licensing – LATAM, based in Brazil, plays a critical role in driving the execution of the licensing strategy across the region, supporting the growth of a multi‑million‑dollar licensing business across Coca‑Cola’s portfolio of globally recognized brands.
This role combines strong commercial execution with strategic thinking, acting as a key partner to the Licensing Director to translate regional priorities into actionable plans, accelerate business development, and maximize performance with existing licensees. The position requires hands-on leadership in an in-house model, with direct ownership of partnerships, pipeline development, and business performance. This role reports into the Director, Licensing LATAM.
What You’ll Do for Us
Execute Latin America licensing strategy by translating strategic priorities into actionable country and category plans, ensuring alignment with licensing global objectives
Drive business development efforts, supporting prospecting, partner evaluation, and pipeline prioritization across Latin America and different categories
Manage key licensee relationships, acting as a primary point of contact to drive performance, growth, and long-term partnerships
Lead business reviews and performance tracking, monitoring revenue, product pipelines, and retail execution, and identifying opportunities for expansion
Lead end-to-end deal execution, partnering with Legal, Finance, and Quality & Compliance to ensure robust governance, completion of due diligence, and effective management of contracts and key milestones from agreement signature through product launch
Partner with OU Marketing and Brand teams to identify and deliver Big Bets, ensuring licensing is fully integrated into brand strategies and campaigns
Lead key regional projects, including Licensing Summits, business updates, and strategic presentations
Leverage data and insights to track performance, identify trends, and recommend actions to optimize revenue and brand impact
Build and maintain strong internal and external relationships, including global licensing teams, cross-functional partners, and licensees
What We Can Do for You
Iconic & Innovative Brands Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
Critical experiences We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
Entrepreneurial Environment: Be part of a fast-moving, collaborative team that values innovative thinking and bold approaches to building and managing partnerships.
Growth & Development: Broaden your expertise in global licensing, partnerships, and market expansion while advancing your career in a dynamic, high-impact role.
Qualifications & Requirements
Bachelor’s degree or equivalent professional experience
Significant experience in licensing, brand management, business development, or related commercial roles
Strong commercial expertise, with a solid understanding of retail dynamics and licensing business models
Proven ability to manage partnerships and drive business performance
Experience coordinating cross-functional stakeholders in a matrix organization
Strong analytical capabilities, with ability to translate data into actionable insights
Excellent communication, presentation, and influencing skills
Ability to manage multiple priorities in a fast-paced, growth-oriented environment
High level of ownership, accountability, and execution excellence
Fluent in English; Spanish is a plus
Preferred Qualifications
Solid experience in the licensing industry or consumer products industries in Brazil and Latin America
Understanding of product development, manufacturing, and go-to-market processes
Strong network within the licensing market, retail, or brand partnerships ecosystem
Skills:
Location(s):
Brazil
City/Cities:
Rio de Janeiro
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
