Job Description

At Automated Logic, we've been developing and supporting intelligent building solutions that have helped customers, including small businesses to Fortune 500 corporations, operate their buildings more efficiently for over 40 years. Our products help reduce energy consumption, lower utility, operating and maintenance costs, and improve indoor air quality, occupant comfort, and productivity. Technology that supports the buildings and industry of today and tomorrow requires a wide range of talents and skill sets.

The Senior Manager Integrated and Strategic Brand Marketing is responsible for defining and executing the national marketing strategy for Building Automation / Controls solutions, aligning brand positioning, demand generation, and market education to drive commercial growth. This role partners closely with Sales, Product Management, and Field leadership to ensure consistent market messaging, strong specification influence, and effective go‑to‑market execution across regions.

This role aligns to Automated Logic Field’s Marketing & Communications Strategy and Marketing Operations job families, with emphasis on market strategy, effectiveness, and execution rather than transactional campaign support.

Key Responsibilities

National Marketing Strategy & Planning

• Develop and lead the national marketing strategy for Building Controls, aligning messaging, positioning, and campaigns with commercial priorities and product strategy.

• Translate long‑range business objectives into annual marketing plans, KPIs, and performance metrics.

• Conduct market and competitive assessments to inform strategy, positioning, and investment decisions.

Go‑to‑Market & Field Enablement

• Partner with Sales leadership to support specification influence, consulting engineer engagement, and national account initiatives, ensuring marketing programs support complex sales cycles.

• Enable Sales teams with clear value propositions, messaging frameworks, and customer‑facing materials that support consultative selling.

• Support product launches and portfolio updates in coordination with Product Management and Sales teams.

Brand, Communications & Market Education

• Strengthen brand visibility and recognition within the building controls specifying community through coordinated communications, events, and industry engagement.

• Oversee development of thought leadership, customer education content, and marketing communications aligned to national priorities.

• Ensure consistency of brand and messaging across regions, channels, and partners.

Marketing Operations & Effectiveness

• Establish marketing performance metrics, dashboards, and reporting to measure effectiveness and ROI.

• Partner with agencies, vendors, and internal stakeholders to drive scale, consistency, and efficiency across marketing activities.

• Contribute to budget planning, forecasting, and prioritization of marketing investments.

Cross‑Functional Leadership

• Act as a strategic marketing partner to Sales, Product, and executive leadership on growth initiatives and market opportunities.

• Influence without authority across national and regional teams to drive adoption of marketing programs and standards.

Success Indicators

• Improved national brand consistency and market visibility

• Strong alignment between marketing programs and sales execution

• Measurable contribution to pipeline support and market influence

• Clear marketing KPIs tied to business outcomes

Required Qualifications

• Bachelor’s degree

• 7+ years of experience in marketing strategy or go‑to‑market roles.

• 3+ years of experience supporting B2B sales environments

• 3+ years of experience with campaign management

Preferred Qualifications

• Experience in Building Automation, HVAC, Controls, or construction‑adjacent industries.

• Experience partnering with Sales and Product Management teams on go‑to‑market execution.

• Background in market intelligence, product marketing, or specification‑driven industries.

• Demonstrated experience in marketing leadership, strategy, or go‑to‑market roles.

• Experience supporting complex B2B sales environments with long sales cycles.

• Strong analytical, communication, and presentation skills.

• Proficiency with Microsoft 365 tools and marketing analytics platforms.

• Prior experience leading national or enterprise‑level marketing initiatives.