Job Profile:SeniorManager, Marketing – Marketing Research & Insights
Reports To:Senior Director, Insights
Direct Reports:N/A

Role Purpose

At The Coca-Cola Company, insights power growthTheSeniorManager, Insightssupportsthe deliveryoftheInsightsagendafor a specific categorywithin the Europe Operating Unit.Working closely with theSenior Director,Insights,this rolewill support thegeneration and activation of consumer, shopper, and category insights

Thisrolecontributes to the delivery ofconsumer and category insights to support brand strategy, innovation, and activation forcategory teams in Europe Operating Unit The Senior Manager, Insights embeds insightsin the category acrossbrandstrategy, innovation, creative development, and portfolio choices, whilemaintainingstrong connectivity with theEOUand Global Insights networks.

WhatYou’llDo for Us

Lead theConsumerInsightsStrategy & Leadership

• Support the development and implementationof theCategoryInsights learning plan in alignment with GlobalPortfolio andInsightsand Category networks.

• Deliversthe category Insights learning plan,comprisingfuture consumer and shopper tensions and trends, application of behavioral science, consumer segment,cohortand culture understanding.

• Apply qualitative, quantitative, and observational methods to uncoverconsumetruths

TranslateConsumerUnderstandinginto Business Guidance

• Support the Senior Director Insightsas the single point of accountabilityin the categoryforconsumerinsights, ensuring consistency inglobalframeworks while keeping them locally relevantto the EU OU

• Dares to be Insights (consumer) voice to each of our stakeholders focusing on Business questions,leveragingthe value of the human narrative vs just focusing on numbers and pure marketing research.

• Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams.

Bring Analytical Excellence and Next‑Gen Insight Capabilities

• Supportcategorymarketing performance analytics to focusing on enabling brand growth.

• Integrate multiple data sources—syndicated, shopper, bottler, first‑party digital, and proprietary research—to deliver coherent, holistic insights.

• Apply next‑gen insightcapabilitiesleveragingAI/ML models, predictive analytics, behavioral science, and digital intelligence to translate signals into actionable business opportunities.

• Leverage digital ethnography, social listening,sentimentAI, and cultural intelligence to detect emerging behaviors and whitespace opportunities.

Brand & InnovationInsightsActivation

Provide insights leadership across key marketing processes:

• Supportinnovation opportunity identification, concept development, product and packaging assessment, consumerco‑creationand New Product Launch Tracking

• Support the development ofinsights for creative territories; support creative briefing, development, validation, and optimization.

• Ensure insights activation that influences senior marketing and commercialdecision‑makers

Lead, Inspire, and Build Capability

• Drive a culture of curiosity and learning across the system, acting as the clear, influential voice of the consumer and shopper tomarketing teams.

Network & People Leadership

• Contribute to theEU OU Category Insights Network and Global OUHuman Insightsnetworkby sharing learnings, deploying best practicesand sometimes leading charter learning plans

• Drives winning culture with inspired, engaged, focusedand empowered associates.  

Qualifications & Experience

• Bachelor’sdegreerequired

• 5 - 7+ years of experience in Consumer& Shopper Insights, Market Research& Analytics, Category Managementor related field; Marketing or Innovation experienceis a plus

• Strong understanding of core research methodologies, including agile and innovative approaches.

• Ability to synthesize consumer, cultural, and market insights into clear recommendations for the business.

• Experienceidentifyingemerging trends and applying frameworks or workshops to translate insights into opportunities.

• Strong analytical skills with the ability to turn complex data into compelling narratives.

• Strong communicationand presentation skills; able to influence stakeholders across functions.

• Comfortable working in afast‑paced, dynamic environment with shifting priorities.

• Collaborative mindset and ability to work effectively in a matrixed organization.

What We Can DoForYou

• Iconic & Innovative Brands: Work with a portfolio of 250+ global and local brands, continuously expanding through innovation.

• Expansive & Diverse Customers: Engage with a wide range of customers across multiple channels and moments.

• Critical Experiences:Operatewithin a global,cross‑functionalnetwork that drives transformational results.

• Growth Culture: Thrive in alearning‑driven,action‑orientedenvironment that empowers curiosity and human insight.

EU Pay Transparency:

Italy Base Salary: 56,300 EUR to 74900 EUR

Poland Base Salary 227,000 PTN to 359,000 PTN

Spain Base Salary 65,000 EUR to 83,900 EUR

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the

position, is offered.

Annual Incentive Reference Value Percentage: 15%

Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Confidentiality Notice:
This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.