Job Description

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

What You'll Do for Us:

• Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
• Developing marketing plans which support strategic initiatives to deliver annual business plan.
• Developing and communicating written briefs for use by agencies and directing their work activities.
• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
• Assisting in developing portfolio strategies across brands/categories.
• Providing on-going business analysis to identify and prioritize brand-building opportunities.
• Developing annual brand business reviews, as well as growth platforms and brand roles.
• Recommending brand budgets and investment allocation.
• Building a clearly defined positioning for new offerings, new categories entrants/brands.
• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
• Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
• Presentations of business results for marketing manager, regional manager and divisions.
• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications or Business.
• 5+ years of experience in brand management.
• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Knowledge of and ability to apply basic marketing concepts.
• Ability to manage and inspire agency performance.
• Making consumers and their needs the primary focus of the business.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

What We Can Do For You:

• Exposure to World Class Leaders Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
• Brand Reputation You'll have the opportunity to work with over 200+ brands worldwide.
• Challenging Work Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!

Skills:

Agile, AI Concepts, Brand Strategy, Creative Strategies, Creative Thinking, Design, Design Thinking, Experimentation, Ideas Generator, Innovation, Innovation Development, Innovation Management, Market Segmentation, Negotiation, Portfolio Strategies, Revenue Growth Management, Storytelling, Sustainability, System Economics

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 11, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.