Job Description

Description

The Sr. Manager, Growth Marketing will lead the strategy, execution, and optimization of all marketing initiatives spanning account-based marketing (ABM), demand generation, brand, and marketing operations. This role will manage and align a small cross-functional team to strengthen sales enablement, deliver measurable pipeline growth, and build brand authority with enterprise and high-growth multichannel brands and retailers. The ideal candidate will embrace a player-coach mentality, rolling up their sleeves to execute campaigns while guiding the team strategically. They are resourceful, data-driven, and eager to make an outsized impact in a lean environment.

Requirements

Essential Duties & Job Functions:

ABM & Demand Generation Leadership

• Develop, execute, and manage ABM and multi-channel campaigns targeting enterprise and mid-market accounts.
• Partner with Sales to support targeted marketing efforts based on account targeting
• Manage Content & Events Manager to ensure alignment, strategic engagement, pipeline creation, and account penetration.

Strategic Planning & Positioning

• Develop and own integrated marketing strategy, GTM plans, and ABM plays in partnership with Sales leadership.
• Evolve brand positioning, messaging architecture, and competitive differentiation for logistics and fulfillment services with the goal of increasing brand visibility and leadership.

Marketing Operations Oversight

• Partner with the Marketing Operations Specialist to ensure CRM hygiene and account data quality for ABM targeting.
• Oversee website performance and SEO improvements to drive inbound interest from ICP accounts.
• Ensure tech stack integrations support campaign execution, personalization, and measurement.

Team Leadership & Collaboration

• Hire, manage, and develop a Marketing Operations resource and Content & Events Manager.
• Drive cross-functional alignment with Sales, Operations, and Executive leadership to ensure marketing efforts support revenue goals.
• Oversee vendor and agency relationships to deliver campaigns on time and within budget.
• Along with other duties as assigned.

Preferred Qualifications:

• Bachelor's degree in marketing, business, or related field.
• 6+ years of experience in growth marketing, account-based marketing, and demand generation.
• Proven ability to launch and scale ABM programs within lean teams targeting enterprise or mid-market accounts.
• Background in industrial B2B industries (supply chain and logistics, manufacturing, utilities, etc.) is strongly preferred.
• Expertise in digital channels, SEO strategy, and marketing operations best practices.
• Strong analytical skills with the ability to translate data into actionable insights and account plays.
• Excellent collaboration skills and proven ability to influence stakeholders.

Work Environment: This is a hybrid role, with the expectation of being in-office 2-3 days per week. We are prioritizing candidates based in the following regions:

• San Jose, CA
• Los Angeles, CA
• Denver, CO
• Atlanta, GA
• Occasional travel (1-2 times per quarter) may be required for team events or client visits.

Salary Description
$130,000/annually