Job Description
About Us
Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America’s leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.
Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.
We’re seeking a hands-on, strategic and performance-driven Senior Manager, Growth Marketing to own Highland’s digital marketing engine and lead generation strategy. This is an individual contributor role reporting to the Senior Director, Marketing and is responsible for accelerating customer acquisition through a mix of hands-on campaign execution and day-to-day leadership of our digital agency.
The ideal candidate is highly analytical, brings deep expertise in paid media strategy, targeting, and campaign setup, and is a continuous learner who isn’t afraid to challenge how we do things. They know how to put AI and marketing tools to work efficiently to build processes that drive growth and scale — deep AI expertise isn’t required, but a bias for finding smarter ways of working is.
This role will play a critical part in scaling our presence with school districts, municipalities, and fleet operators, and in building the infrastructure to optimize pipeline growth, campaign performance, and marketing-sourced revenue.
Qualifications:
- 7+ years of experience in growth, digital, or performance marketing with a track record of owning channel strategy and performance
- Comfortable operating as a senior individual contributor and subject-matter expert
- Experience managing agencies or external vendors and driving strong results from partners
- Deep hands-on experience with analytics platforms (GA4, Looker, HubSpot, etc.) and testing frameworks (A/B, multivariate)
- Deep hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools
- Experience developing full-funnel strategies across acquisition, nurture, and retention
- Working knowledge of SEO, CRO, and marketing automation tools (HubSpot, etc.)
- Highly analytical, with strong communication skills and the ability to distill complexity into clear recommendations
- A continuous learner who stays on top of new tools and tactics, and isn’t afraid to challenge how we currently do things
- Experience in B2B or public sector (B2G) marketing a plus
What You Can Expect from Highland:
- Competitive base salary and performance-based bonus program
- A supportive, highly collaborative, team-oriented environment
- Ability to work with bright, innovative, and forward-thinking colleagues
- Health, Vision, and Dental coverage for employees & their dependents
- Generous Paid Time Off
- 401(k) program and company match
Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
