Job Description

Company Description

foodpanda 為全球領先的本地食品配送平台配送平台- Delivery Hero 集團旗下品牌。我們的使命是提供快速、便利且優質的服務，將美食與生活必需品直送到消費者家門。業務遍及全球65 個國家。Delivery Hero 總部設於德國柏林，並自 2017 年起於法蘭克福證券交易所上市，目前為 MDAX 指數成分股。

Job Description

About the Role

foodpanda Taiwan is seeking a strategic and analytical Manager of Growth Marketing. In this role, you will drive business growth by translating data insights into actionable marketing strategies. Operating at the intersection of data and execution, you will lead demand generation, optimize campaign performance, and serve as a key partner to local and regional stakeholders.

Key Responsibilities

• Vertical Project Leadership: Spearhead key business projects and growth initiatives across core verticals. Lead cross-functional meetings and align local stakeholders to drive execution and hit growth targets.
• Growth Strategy: Analyze user behavior to identify growth levers that drive active user expansion and overall business performance.
• Campaign & Demand Generation: Design end-to-end demand generation strategies. Partner with local marketing campaign teams to execute high-impact initiatives and optimize ROI.
• Performance Diagnostics: Own weekly and monthly business reviews. Track marketing efficiency, diagnose performance gaps, and deliver strategic recommendations to leadership.
• Stakeholder & CRM Alignment: Act as the primary growth liaison between Taiwan teams and regional CRM stakeholders to streamline user segmentation and lifecycle campaigns.

Must-have: Proficiency in SQL

Qualifications

• Experience: 5+ years in growth marketing, business analytics, or strategy, preferably within e-commerce, food delivery, or tech startups.
• Analytical Skills: Strong structured thinking with a proven ability to solve complex business problems using data.
• Data Storytelling: Ability to translate raw data into clear, compelling narratives for senior stakeholders.
• Project Leadership: High ownership and ability to manage multiple projects independently in a fast-paced environment.
• Communication: Exceptional interpersonal skills; fluent in both English and Mandarin.
• Technical Tools: Proficiency in SQL and Tableau are highly preferred.