Job Description

Develop and drive trade marketing and channel development capabilities across markets by establishing frameworks, tools, and best practices to support effective channel strategies, trade promotion management, and in-store execution.

General Responsibilities

• Develop trade marketing frameworks, guidelines, and tools to support markets in planning and executing trade marketing initiatives.
• Support markets in developing channel strategies and channel activation plans aligned with Route-to-Market priorities.
• Provide guidance on trade promotion design, promotion mechanics, and promotion evaluation to improve trade investment effectiveness.
• Support development of shopper activation programs and in-store marketing initiatives to enhance product visibility and consumer engagement.
• Support markets to analyze market trends, customer behavior, and competitive activities to identify opportunities for improving trade marketing strategies.
• Develop best practice sharing platforms across markets to accelerate capability development.
• Support markets in developing trade marketing capabilities through workshops, coaching, and knowledge transfer.
• Work closely with sales, client management, and marketing teams to ensure alignment between commercial priorities and trade marketing initiatives.
• Support pilot initiatives and strategic projects related to channel development, shopper activation, and execution excellence.

Functional Skills and Knowledge

• Strong understanding of trade marketing principles, channel strategy, and shopper activation.
• Knowledge of retail channels and customer dynamics across modern trade and general trade environments.
• Experience in designing and evaluating trade promotion programs.
• A strong analytical capability and structured problem-solving skills (ability to analyze market data, sales performance, and promotion effectiveness)
• Knowledge of in-store execution standards, merchandising practices, and retail activation.
• Ability to translate commercial strategy into practical activation programs.
• Strong analytical capability and structured problem-solving skills.
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word)
• Strong communication skills in English (written and spoken)

Education

• Bachelor’s degree or professional qualification in Business, Economics, Marketing, Data Analytics, or a related discipline.
• Minimum 5–8 years of experience in commercial analytics, sales effectiveness, commercial excellence or strategy roles.
• Experience in FMCG, distribution or commercial organizations preferred.
• Experience working with sales performance analytics or sales productivity improvement initiatives.
• Exposure to regional or multi-market environments is an advantage.