Job Description

Position

The Global E-Commerce Senior Manage is a high-profile opportunity for a candidate to lead the development of COTY’s fastest growing channel for Coty. It’s a critical role in the Operating Office team, reporting to the Vice President for Global Trade. The person will operate in a matrix organization globally (brands x markets x retailers).

The role’s objective is to foster top strategic eRetailer-partnerships for all of Coty brands, as well as to increase the eCommerce share of our total Beauty business. As such, the eCom Senior Manager works hand-in-hand with regional & local eCom teams, as well as Global Trade and Brand teams, even Licensors when needed, ensuring Coty affiliates have all the support needed to overdrive e-Commerce.

Due to the strong emphasis on developing eRetailer partnerships, expanding distribution, supporting the markets in their negotiations and creating global commercial strategies & capabilities,we’re looking for a skilled e-Business leader. Sustained eCommerce experience in Luxury is a must-have, and digital brand building experience on-top a preference.

Key missions in the role include the below; missions may vary based on business needs:

1/ In charge of online distribution approval of the brands portfolio for eCom Pure players

• Govern the international commercial strategy of all International Pure players, including SDA, pricing, assortment, promotions (Fashion- and Beauty players, marketplaces, consignment). Gather requests and liaise with Global brands / prioritize needs for FH approval
• Monitor competition brands’ presence to identify white spaces
• Identify new platforms and engage talks to assess potential for future global / local partnerships

2/ In charge of online new business channels opportunities

• Assess merchant capabilities, business models for new channels: TikTok shops, AI search merchant capabilities

Identify POC opportunities with Brands / markets, coordinate test frame, and analyse results

Frame guidelines for countries, and propose a roadmap for scale

• Social selling / livestream (Asia): update guidelines for countries, validate countries proposals with brands in collaboration with Senior Director Advocacy, IM & Social Commerce

3/ Coordinate Amazon Global roadmap and winning plan for Coty Prestige

• Follow up Coty x Amazon local Joint Business Plan (JBP) strategy and expansion plan, aside to negotiations and operations occurring locally, to consolidate a Coty Global roadmap for Coty LT Top-to-top retailer meetings, or Strategic talks with region heads
• Work closely with regions to coordinate countries & brands’ expansion glidepath, and obtain brand’s / FH’s support to unlock expansion, to enable scaling globally
• Assist the VP E-Commerce Europe in leveraging Central Amazon GVM support on Prestige related topics (E.g.: Brand Registry, Gating, Brands’ expansion…)
• Share recommendations based on local market feedback and best practices

4/ Coordinate global eCom strategy & reporting

• Contribute to Global eCom Finance reporting monthly/quarterly: aside to dashboards, analyse business results based on retailers’ & countries’ knowledge, highlighting best practices & opportunities. Be the go-to person for Earning calls prep on all eCom topics and liaise with regions If needed.
• Coordinate and centralize Global eComm strategy, and consolidated vision for Strategic reporting (Strat Plans, 3YP, BRs).
• Infuse competition brands eCom strategies into the omnichannel consumer journey, in close collaboration with the global trade & brand teams, and local markets
  • Deliver comprehensive Coty & competition audits (new launches, KCP) with key insights & recommendations

5/ Coordinate eCommerce capabilities in support to regions

• Lead the eCom capabilities budget for SEO & DSA (UGAM or else)
• Accompany Rates & Reviews and eSampling local capabilities, to share best practices / vendors, and align product plans to make sure portfolio priorities are covered, in close collaboration with the global trade teams
• Support local teams with MH animation needs
• Cross AI-gen projects, as well as & innovation / tech projects

Profile: The successful candidate will have the following profile:

• Min. of 7-8 years of experience in eCommerce and/or local strategic business development
• Required experience: Business development in Luxury goods, setting and implementing commercial strategies (price, promo, assortment), negotiating eCommerce Retailer contracts, collaborating multifunctionally, inspiring and activating internal and external stakeholders
• Preferred experience: people management, P&L management (input to P&L, not full ownership), Digital marketing, Licensor management, Budget owner >$1M, Prestige Beauty Goods
• Fluent English, both spoken and written, is an absolute must, other languages will be a plus
• Energetic can-do attitude and intrinsically motivated to build teams and people in the digital landscape
• Proficiency with data analytics and visualization (making complex matters appear simple)

The COTY portfolio of brands covers Gucci, Burberry, Marc Jacobs, Chloé, Tiffany, Hugo Boss, Calvin Klein, Joop!, Jil Sander, Davidoff, Escada, Philosophy, Lancaster, Kylie, Swarovski, Etro, Marni.