Job Description

WM, a Fortune 250 company, is the leading provider of comprehensive waste and environmental services in North America. We are strongly committed to a foundation of operating excellence, professionalism and financial strength. WM serves nearly 25 million customers in residential, commercial, industrial and municipal markets throughout North America through a network of collection operations, transfer stations, landfills, recycling facilities and waste-based energy production projects.

I. Job Summary

This corporate, Houston-based position is responsible for drafting and executing WM’s external communications plans and strategy related to media relations and executive visibility. While not directly responsible, it’s important to have the ability to think holistically across all channels and make recommendations for robust storytelling (e.g., earned, owned, social, internal).

This position is part of a team responsible for translating the company’s strategy into clear, compelling communications. This team is accountable for the company’s relationships with the media, creation of messaging and maintaining brand reputation.

The role also requires an understanding of and ability to guide the process for development of content assets – such as video and photography – that strengthen and support WM’s communications strategies.

In this role, the Senior Manager of External Communications develops and executes storytelling that positions WM as a leader in technology and innovation, highlights the people behind our work and showcases how we help customers solve their toughest challenges. This role ensures alignment across stakeholders and delivers targeted messages that elevate our brand purpose.

With the above storytelling objectives in mind, this individual will create and execute comprehensive external communications plans to support WM’s senior leadership team and other executives across the WM organization.

II. Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other minor duties may be assigned.

Traditional External Communications Responsibilities:

• Leads and works alongside other communications team members, external agencies for story mining within the organization to identify story opportunities that bolster WM’s reputation as a leader and innovator in the environmental services industry and beyond.
• Responsible for creating comprehensive, multi-channel communications strategies and campaigns to raise WM’s profile with external audiences, including employees, media, customers, communities, and shareholders.
• Liaises with team that oversees the strategy for Area communicators across North America, ensuring consistent messaging is brought down to a local level, as well as the delivery of relevant communications tools.
• Integrates overall reporting for quality and quantity of media coverage alongside any owned channels performance while using data to inform future strategies and tactics.
• Exceptional writer and copy editor.
• Creative, results- and solutions-oriented thinker that can craft communications plans that garner results.
• Comfortable with proactive media relations outreach.
• Protect WM’s reputation through creative storytelling, strategic media relations and external communications planning.
• Assists with directing external agency relationships.

III. Qualifications

The requirements listed below are representative of the qualifications necessary to perform the job.

A. Education and Experience

Education: Bachelor’s Degree (accredited), or equivalent experience in Communication, Journalism or Public Relations.

Experience:

• 7-9 years of overall external communications experience (with a strong emphasis on media relations, executive visibility and comprehensive communications plans) working for an agency or in an in-house Corporate Communications role at a Fortune 500 company.

• Possess a keen understanding of integrated communications and the ability to make recommendations for storytelling across all channels.

B. Other Knowledge Skills or Abilities

• Crisis communications experience preferred.
• Experience in advocacy communications/working with government relations teams preferred.
• Strong written and oral communication skills.
• Demonstrated ability to work as part of a team but also be a self-starter with the ability to work independently and with minimal supervision.
• Ability to prioritize requests and leverage communications resources in a matrixed environment for business requests.
• Ability to craft impactful storytelling messages.
• Experience securing local and national press.
• Highly organized and able to prioritize under pressure.
• Comfort level working with external vendors/agencies.
• Ability to make recommendations and guide the process for visual assets that help guide communications planning.
• Familiarity with media databases and monitoring tools – such as Cision, Meltwater and MuckRack.

C. Certificates, Licenses, Registrations or Other Requirements

None required.

D. Travel Requirements

Position may require up to 10% travel.

I V. Work Environment

Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations maybe made to enable individuals with disabilities to perform the essential functions of the job.

• Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc.) most of the work day;
• Required to exert physical effort in handling objects less than 30 pounds part of the work day;
• Required to be exposed to physical occupational risks (such as cuts, burns, exposure to toxic chemicals, etc.) rarely;
• Required to be exposed to physical environment which involves dirt, odors, noise, weather extremes or similar elements sometimes
• Normal setting for this job is an office setting, but could require travel to field locations

Benefits
At WM, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance and Short Term Disability. As well as a Stock Purchase Plan, Company match on 401K, and more! Our employees also receive Paid Vacation, Holidays, and Personal Days. Please note that benefits may vary by site.

If this sounds like the opportunity that you have been looking for, please click "Apply".

ABOUT WM

WM ( WM.com) is North America's leading provider of comprehensive environmental solutions. Previously known as Waste Management and based in Houston, Texas, WM is driven by commitments to put people first and achieve success with integrity. The company, through its subsidiaries, provides collection, recycling and disposal services to millions of residential, commercial, industrial, medical and municipal customers throughout the U.S. and Canada. With innovative infrastructure and capabilities in recycling, organics and renewable energy, WM provides environmental solutions to and collaborates with its customers in helping them pursue their sustainability goals. WM has the largest disposal network and collection fleet in North America, is the largest recycler of post‑consumer materials and is a leader in beneficial use of landfill gas, with a growing network of renewable natural gas plants and the most landfill gas‑to‑electricity plants in North America. WM’s fleet includes more than 12,000 natural gas trucks – the largest heavy‑duty natural gas truck fleet in the industry in North America. Healthcare Solutions provides collection and disposal services of regulated medical waste, as well as secure information destruction services, in the U.S., Canada and Western Europe. To learn more about WM and the company’s sustainability progress and solutions, visit Sustainability.WM.com

Equal Employment Opportunity

For United States: WM is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

For Canada: WM is committed to the principle of equal employment for all applicants and employees, without discrimination on the basis of all grounds protected by applicable human rights legislation. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please notify us if you require accommodation.

Real ID

In order to travel by air or access federal property, federal law requires individuals have a REAL ID or an acceptable alternative. This position may require the successful candidate to travel by air for business reasons or service federal property. Accordingly, successful candidates must have, or be willing to obtain, a REAL ID or TSA‑approved alternative.