Job Title: Senior Manager, Execution AFH/AH
Location: Spain
The Senior Manager, Execution AFH/AH strengthens commercial execution excellence across the Away From Home and At Home channels and provides focused support for priority initiatives as needed. The role turns Commercial, RGM, Category, and Marketing strategies into actionable execution plans, supports bottler readiness, and ensures consistent in-market delivery through clear briefs, aligned timelines, and structured routines. This position uses data, execution metrics, dashboards, and AI enabled tools to monitor performance, identify gaps, and drive improvement actions, directly contributing to execution quality, availability, promotional compliance, and Availability / Basket / Cooler outcomes. The Senior Manager also supports the development of execution frameworks and scalable ways of working that increase execution speed, clarity, and consistency across the system.
What You’ll Do for Us
Support System Execution Strategy & Operational Planning
Translate commercial, RGM, category, and marketing strategies into practical execution roadmaps, ensuring clear direction on activation, assortment, pricing execution, andin‑storestandards.
Drive key At Home and AwayFromHome commercial strategic initiatives, creating operational plans that guide bottler execution and support delivery of A/B/C KPIs.
Develop clear, structured execution materials (briefs, checklists, templates) that improve consistency and operational readiness across customers and channels.
Coordinate System Collaboration & Bottler Alignment
Partner closely with the bottler andcross‑functionalteams to ensure aligned, timely, andhigh‑qualityexecution of commercial priorities across AFH and selected AH initiatives.
Convert strategic plans into detailed execution guidelines, activation timelines, andin‑marketinstructions that bottler teams can operationalize easily.
Support routine governance through scorecards, execution updates, and structured review processes that improve transparency, speed, and issue resolution.
Drive Insight-Led Execution Performance
Use dashboards, digital tools, and AI enabled analytics to track execution KPIs (promo compliance, activation quality, assortment/price‑packexecution), identify performance gaps, and highlight improvement opportunities.
Prepare execution updates, performance summaries, andafter‑actionreviews with clear insights and actionable recommendations.
Provide fact‑basedexecution insights to influence adjustments in activation plans, customer routines, and system priorities.
Enable Innovation, Testing & Execution Capability Building
Monitorin‑marketexecution of innovation launches, tracking early performance, identifying risks, and supporting timely adjustments.
Support continuous improvement by identifying opportunities to simplify execution processes and embed more agile, efficient ways of working across channels.
Build execution capability across system teams by enabling adoption of digital dashboards, execution tools, templates, and consistent standards.
Experiences & Capabilities
Experience in commercial execution, sales operations, or operational planning within FMCG, preferably in AFH channels; AH exposure preferred.
Strong understanding of commercial execution fundamentals, including promotions, activation, and RGM execution.
Proficiency in using dashboards, execution metrics, andAI‑enabledtools to monitor performance and generate actionable insights.
Strong collaboration and stakeholder management skills, especially inbottler‑systemenvironments.
Ability to organize and simplify complex plans into clear execution guidance, while managing multiple priorities with agility.
Strong communication andproblem‑solvingskills, able to turn data into practical execution actions.
Brewerybeerexperience is a real advantage for this role
Knowledge of the Spanish HORECA fragmented market
Local market experience preferred.
NativeSpanishrequiredand fluent in English
Travel
Up to 20–25%, depending on business needs.
Skills:
Account Management, Business Development, Business Planning, Communication, Consultative Sales Management, Contract Agreements, Customer Relationship Management (CRM), Decision Making, Forecasting Process (Inactive), Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales Forecasting, Sales Management, Sales Process, Teamwork
Pay Range:
Spain: 67,708 EUR - 85,000 EUR
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
Spain
City/Cities:
Madrid
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 21, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
