Title: Sr. Events Marketing Manager
Location: Kansas City Metropolitan
Salary: $125K
About PSI
We are PSI Services. We power world leading tests. Delivered with trusted science and the very best test taker experience. PSI supports test-takers on their journey to pursuing dreams and gaining certifications that are important to them. They believe that their dreams are worth working for; that their dreams are worth the effort. And we believe that too. This is our core purpose, to empower people to achieve their dreams. We do this by being the best provider of workforce solutions, which foster both technology and science to deliver the best solutions for our test takers.
We are searching for top talent to join our PSI team and help grow our products and services. We have a creative, supportive and inclusive culture where we empower people in their careers to be their authentic self and make the most of their great talent.
At PSI, we are committed to helping people meet their potential and we believe that promoting diversity, equity and inclusion is critical to our success. That’s why you’ll find these ideals are intrinsic to our company culture and applied throughout the employee lifecycle.
Learn more about what we do at: https://www.psiexams.com/
About the Role
The Senior Events Marketing Manager leads the unified events strategy and execution across the entire ETS enterprise, encompassing all business units including ETS Solutions, Education, Research Institute and Global Mobility. This role provides
comprehensive oversight of the global event portfolio, ensuring a coordinated, efficient, and high-impact approach to conferences, exhibitions, proprietary events, sponsorships, and strategic activations. As the most senior events leader across the enterprise, this role manages and develops multiple event specialists, including direct line management of two Event Heads responsible for business-unit-specific event delivery. The Senior Events Marketing Manager is accountable for creating consistent processes, aligning event standards across teams, and ensuring all event programs contribute to broader business, brand, and commercial goals.
This full-time role operates flexibly Monday through Friday, with occasional evening or weekend work required based on the event calendar. Regular domestic and international travel should be expected to support enterprise events and stakeholder
engagement.
Role Responsibilities
Enterprise Leadership & Strategy
• Serve as the enterprise lead for the development and delivery of the annual events roadmap across all ETS and PSI business units.
• Oversee the full portfolio of global events, ensuring prioritisation, alignment to corporate strategy, and optimisation for reach, impact, and ROI.
• Partner with executive and senior leaders across ETS and PSI to ensure event strategies support organisational priorities, brand positioning, and commercial objectives.
• Maintain a strategic view of all events to avoid duplication, maximise efficiencies, and elevate the organisation’s presence across global markets.
Team Leadership & Cross-Unit Management
• Provide direct management to two Event Heads responsible for business-unit-specific event streams, ensuring effective planning, execution, and evaluation.
• Build capability across the distributed event teams, promoting best practices and shared standards.
• Lead full employee lifecycle responsibilities for event team members including recruitment, onboarding, performance management, coaching, and development.
• Create a culture of collaboration, excellence, and continuous improvement across all event functions.
Event Governance, Planning & Delivery
• Establish and maintain unified systems, frameworks, and workflows for planning, executing, and reporting on events across the enterprise.
• Oversee end-to-end planning, including scheduling, logistics, requirements gathering, branding, content planning, and stakeholder management.
• Secure exhibition space, sponsorships, and speaking opportunities at strategic events globally.
• Maintain accurate documentation and operational oversight of budgets, expenditures, vendor contracts, logistics, collateral, and deliverables for all events.
• Ensure the enterprise maintains a strong, consistent, brand-led presence at sponsored and proprietary events.
Budgeting, Reporting & ROI
• Lead the development, management, and optimisation of the enterprise-wide events budget.
• Implement consistent ROI measurement frameworks to track performance and value, and report back to leadership on outcomes, insights, and recommendations.
• Provide detailed forecasting, cost analysis, and budget reconciliation for all events.
• Ensure event activities are continually improved through data-driven insights.
Stakeholder Collaboration & Communication
• Work closely with marketing, product, commercial, thought leadership, communications, and research teams across ETS and PSI to align event narratives.
• Coordinate cross-functional input on event strategy, messaging, content, collateral, and post-event communications.
• Partner with vendors, agencies, and venues to deliver high-quality event experiences.
• Communicate event plans, dependencies, and updates clearly across all levels of the organisation.
Innovation & Best Practice
• Stay informed on emerging trends in event experience, experiential marketing, digital event technology, and audience engagement.
• Recommend and implement new approaches, tools, and techniques to enhance event performance and attendee experience.
• Support the creation of innovative, high-impact proprietary events that differentiate ETS and PSI.
Knowledge, Skills and Experience Requirements
• Bachelor’s degree in marketing, business, communications, media, event management, or related field.
• Proven experience leading enterprise-level event programs across multiple business units or complex organisations.
• Experience managing managers or senior-level event specialists, ideally with multi-team oversight. • Extensive experience planning, managing, and delivering large-scale conferences, exhibitions, and proprietary events.
• Demonstrated ability to manage and optimise large event budgets, including ROI analysis. Role Profile Senior Events
• Strong working knowledge of project management principles and tools (e.g. Monday.com, Asana, HubSpot, Teams, WebEx, CRM systems).
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
• Ability to collaborate with diverse stakeholders, influence decisions, and align cross-functional teams.
• Experience in the assessment, education, or professional certification industries preferred.
Benefits & Culture
At PSI, our culture is to be transparent and fair. That’s why all of our roles have been benchmarked at a competitive rate against the local market they are based in. To be transparent all of our adverts now include the salary so you can see if we align with your expectations when looking for your next role.
In addition to a competitive salary, we offer a comprehensive benefits package and supportive culture when you join us. This includes;
PSI has over 70 years of experience providing worldwide testing solutions to corporations, federal and state government agencies, professional associations, certifying bodies and leading academic institutions. PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, distance learning testing, license management services and professional services.
PSI, a leader in the assessment industry, provides various solutions worldwide through its multiple business channels including talent assessments (of job-seeking candidates as well as employee development programs), licensure testing and license management services (for government regulatory agencies), certification credentialing services (for certifying bodies) and leading academic institutions. PSI offers clients various solutions to measure, assess and identify the skills, traits and abilities of individuals seeking jobs, degrees, and licensure or certification credentials. Through the use of its international network of Premier PLUS® and PSI Authorized testing centers and our state-of-the art test administration platform ATLAS®, PSI ensures the consistency in security, design and registration procedures that yield an unparalleled commitment to quality.
