Job Description

What's the role?

Reporting to the Head of Engagement & Retention, Subscriber Growth, this pivotal leadership position is responsible for architecting and executing the subscriber engagement and retention strategy across NCA’s portfolio of premium mastheads to drive sustainable digital subscriber volume and revenue growth.

In a period defined by significant churn reduction targets, you will lead the development of an innovative ‘engagement and retention engine’ designed to foster habitual consumer connection, mitigate churn, and optimise Customer Lifetime Value. A significant component of this role involves spearheading digital product adoption and increasing application utility to ensure long-term subscriber health.

About the Subscriptions Growth Team:

Innovation is fundamental to our operations. We are dedicated to understanding and engaging our audiences, identifying opportunities to scale, and delivering superior reading and listening experiences. Our brands remain a cornerstone of trust in the evolving AI landscape, committed to advocacy and accountability.

Your day to day:

• Define and implement a comprehensive long-term engagement and retention roadmap aligned with business aspirations and KPIs.

• Utilise advanced data science and propensity modelling to identify high-risk segments; developing and deploying targeted interventions to preserve the subscriber base.

• Support trialist connection, subscriber infancy, including onboarding, reboarding, and early-habit formations.

• Support the launch of new digital products by driving subscriber adoption and ensuring high-performance retention outcomes post-launch.

• Design and govern a rigorous experimentation framework. This includes overseeing A/B testing, optimising the online cancellation UX, and transitioning successful pilots into automated, scalable engagement and retention campaigns.

• Act as a strategic partner to Editorial, Technology, and Product teams. You will facilitate collaborative, multi-channel communication strategies that deliver personalised customer experiences.

• Provide detailed reporting and analysis on daily active usage, customer attrition trends, and campaign efficacy to inform executive decision-making.

• Orchestrate the end-to-end consumer lifecycle, with a dedicated focus on onboarding, re-boarding, and the establishment of healthy digital consumption habits.

Who are you?

• 5 + years of demonstrated success in engagement, retention, or subscription-based growth roles within a complex digital environment.

• A deep understanding of P&L drivers and the ability to translate complex data insights into measurable commercial outcomes.

• Advanced competency in CRM platforms (Salesforce), web analytics (Adobe Analytics), and collaborative frameworks (Miro).

• Proven expertise in applying strategic problem-solving methodologies to develop multi-channel contact plans.

• Exceptional communication skills with the ability to influence, evaluate, and challenge recommendations across diverse internal functions.

• An analytical, detail-oriented thinker with a customer-centric mindset and a commitment to continuous improvement.

• You thrive in fast-paced environments and are comfortable navigating challenges and GTM opportunities.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and are proud of our heritage of world-class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast-paced stimulating environment, come and join us on this incredible journey.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category:

State & Community Mastheads