DigitalMarketingManager

Title: SeniorDigital Marketing Manager

Term: 12-month maternity leave contract

Location:Sydney or Brisbane

Supportthe execution of the digital strategy for Cushman & WakefieldforAustraliaand New Zealandincluding support on website development,content management, social media,Salesforce Marketing Cloud,and CRM

Responsibilities:

• Developdigital marketing strategy that supports the Cushman & Wakefield businessprioritiesand APAC digital roadmap

• Develop Social media strategy that enhancesCushman & Wakefield’s brand nationallycreating adeeper engagement with clients and prospects

• MaintainCushman& Wakefield website, working with global digital experts to continue to refresh and refineand complete regularcontentaudits and updates Ensure SEO ismaintainedandleverage SEM opportunities to drive further visibility and lead generation.

• Manage detailed reporting on all digital marketing activity, providing analysis to the business and marketing teams on campaign effectiveness and make suggestions based on analytics

• SupportPropertyOnesystem to ensurelistings and property marketing details isaccurate

• Bring our brand positioning to life through digital mediums

• Implement robust content marketing strategiestoamplify andmaximisekey research outputs

• Undertake digital and social media trainingacrossthe business to improvebrandvisibilityacross Australia & New Zealand

• Manage electronic direct mail campaigns;approve businesscampaigns prior to sending, workwith the teamson bestpractice, ongoingtemplate development, manage sends and ROI analysis as needed,and overseetheeDMcomponent ofallcorporatemarketing campaigns (event invites, post event communications, internal communications etc.)

• Lead Canva uptake and ensure Cushman & Wakefield are at the forefront of maximizing new developments/AI via the platform.

• Improveefficiency through digital ecosystem whilst sharing/training the team

Bachelordegree with 5+years marketing experience in end-to-end digital marketing and digital operations in a business environment; property, financial services or professional services/consulting firm preferred

• Proven stakeholder engagement and influencing skills

• Strong writing, editing,presentationand communications skills

• Excellentorganisationaland project management skills andhigh levelof attention to detail

• Customer focused with the ability to work effectively with stakeholders at all levels and acrossdifferent cultures

• Ability to work effectively independently and as part of a team

• Highly motivated, with a proactive work style

• Proficient in Microsoft Office applications (Word, PowerPoint, Excel)

• Salesforce Cloud, Sitecore, Canva and CRM skills would be preferred