• 
  Lead
  end-to-end
  execution
  of
  digital
  marketing
  initiatives across
  paid,
  owned,
  and
  earned
  channels, including SEO, paid media, email/CRM, social platforms,
  content, and digital touchpoints, ensuring campaigns are delivered on time,
  within scope, and aligned to business priorities.
• 
  Own performance
  oversight and optimization, translating
  campaign data into actionable insights to improve
  ROI,
  efficiency,
  and
  customer
  engagement
  across
  the
  full
  funnel
  (awareness
  →
  conversion
  →
  revenue)
• 
  Act
  as
  a
  strategic
  partner
  to
  cross-functional
  teams,
  collaborating
  closely
  with
  Brand
  Marketing,
  Sales, Product,
  Operations, and external partners to ensure consistent messaging, accurate
  execution, and seamless customer journeys.
• 
  Provide
  leadership,
  coaching,
  and
  direc
  ​
  ​tion to the
  digital marketing
  team, setting clear
  expectations, driving
  accountability,
  and
  fostering
  a
  culture
  of
  continuous
  improvement,
  operational
  excellence,
  and data-driven decision-making.
• 
  Develop and
  implement comprehensive digital marketing strategies that support overall business objectives,
  revenue
  targets,
  and
  brand
  positioning,
  translating
  high-level
  goals
  into
  executable
  channel plans and measurable KPIs.
• 
  Manage digital
  marketing budgets and forecasting,
  ensuring effective allocation of spend across channels,
  maintaining
  cost
  efficiency,
  and
  optimizing
  investments
  based
  on
  performance,
  seasonality, and business priorities.
• 
  Monitor,
  analyze,
  and
  report
  on
  key
  performance
  metrics,
  including
  traffic
  quality,
  conversion rates, cost efficiency, and
  revenue contribution, providing regular insights and recommendations to senior
  stakeholders.
• 
  Ensure
  operational
  rigor
  and
  governance,
  including
  adherence
  to
  tracking
  standards,
  data
  accuracy,
  platform best practices, brand guidelines, and regulatory or compliance
  requirements relevant to digital marketing activities.
• 
  Stay
  abreast
  of
  industry
  trends,
  platform
  changes,
  and
  emerging
  technologies,
  proactively
  identifying opportunities to improve
  performance, adopt new tools, and future-proof the organization’s digital
  capabilities.
• 
  Oversee
  relationships with external agencies and vendors, providing clear strategic direction, reviewing
  outputs,
  ensuring
  deliverables
  meet
  quality
  and
  performance
  standards,
  and
  expediting
  campaigns aligned with the brand’s overall objectives.
• 
  Drive
  continuous
  optimization
  and
  innovation,
  identifying
  gaps
  in
  the
  digital
  funnel,
  testing
  new approaches, and
  implementing improvements that enhance customer experience and business
  outcomes.

Requirements

• 
  At
  least
  10
  years
  of
  Digital
  Marketing
  experience.
• 
  Strategic
  Digital
  Leadership: Ability to translate business objectives into
  integrated, full-funnel digital strategies that drive revenue, efficiency, and
  brand growth.
• 
  Performance
  &
  Data
  Acumen:
  Strong
  analytical
  capability
  to
  interpret
  campaign
  performance,
  optimize ROI, and
  make data-driven decisions across channels.
• 
  Cross-Functional
  &
  Stakeholder
  Management:
  Proven
  ability
  to
  collaborate
  with
  Brand,
  Product,
  Sales, and external partners to ensure aligned execution and cohesive
  messaging.
• 
  People
  &
  Team
  Leadership:
  Experience
  leading,
  coaching,
  and
  developing
  digital
  teams
  with
  clear accountability and continuous
  improvement mindset.
• 
  Budget
  & Commercial Discipline: Demonstrated capability in managing budgets,
  forecasting spend, and optimizing resources to meet performance and efficiency
  targets.
• 
  Operational
  Excellence
  &
  Governance:
  High
  attention
  to
  detail
  in
  execution,
  tracking
  integrity,
  compliance, and process rigor across all digital initiatives.
• 
  Agency
  &
  Vendor
  Management:
  Strong
  ability
  to
  direct,
  evaluate,
  and
  hold
  external
  partners
  accountable
  to
  strategic
  and
  performance