The Head of Digital Marketing will lead the strategic planning, execution, and optimization of digital marketing and omnichannel initiatives to drive brand awareness, lead generation, and customer engagement across the company’s medical devices portfolio. This role demands a strong grasp of digital marketing fundamentals, leadership in digital transformation, and the ability to navigate complex stakeholder environments. The role will need to develop a deep understanding of healthcare marketing and regulatory compliance. While healthcare experience is valued, we welcome candidates from other industries, especially those with experience marketing to professionals apart from healthcare workers (e.g., engineers, CAs, lawyers, etc.).
Key Responsibilities
Digital Strategy & Leadership
Develop and execute a comprehensive digital marketing strategy aligned with business goals.
Drive digital transformation to enhance customer experience and engagement.
Collaborate with cross-functional teams including Sales, Product, Regulatory, and Medical Affairs to ensure alignment and impact.
Campaign Management
Plan and implement omnichannel campaigns across web, social media, email, paid media, and automation platforms.
Oversee content strategy and development tailored to healthcare stakeholders (e.g., clinicians, hospital administrators, patients).
Ensure campaigns meet healthcare regulatory requirements.
Analytics & Optimization
Monitor KPIs and ROI across digital channels; provide actionable insights.
Use analytics tools (e.g., Salesforce, Marketo, HubSpot, Adobe Experience Manager, Google Analytics) to drive data-informed decisions.
Conduct A/B testing, conversion rate optimization, and audience segmentation.
Team & Vendor Management
Build and lead a high-performing digital marketing team.
Manage relationships with digital agencies, media partners, and technology vendors to deliver results.
Innovation & Trends
Stay current with digital marketing trends, tools, and technologies across industries.
Identify and pilot emerging platforms (e.g., AI, AR/VR, telehealth, personalization engines) to enhance engagement and efficiency.
Required Qualifications
Master’s degree in Marketing, Digital Media, Business, or related field.
10+ years of experience in digital marketing, with at least 2 years in a team leadership role.
Proven experience with digital tools and platforms (e.g., Salesforce, HubSpot, Adobe, Google Ads).
Strong leadership, communication, and stakeholder management skills.
Analytical mindset with a strong grasp of performance metrics and data interpretation.
Experience in global or multi-regional marketing is a plus.
Preferred Experience
Sectoral Experience: Experience in industries where marketing is targeted to professionals (e.g., healthcare, education, legal, financial services).
Healthcare Experience: Prior experience in healthcare, medical devices, or life sciences marketing is a strong advantage.
Compliance Knowledge: Familiarity with healthcare regulations (e.g., FDA, HIPAA, MDR) is preferred but not mandatory.
Required Skills
Optional Skills
IND Gurgaon - Signature Towers B
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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