Job Description

Job Title: Senior Manager, Demand Generation
Location: Remote – Latin America (Mexico Preferred)
Type of Contract: Full-Time - Contractor
Salary Range: Market Rates
Language Requirements: English (Professional)

We are seeking a skilled Senior Manager, Demand Generation with strong B2B SaaS marketing experience and expertise in Account-Based Marketing (ABM) to join our growing team. You will play a key role in designing and executing multi-channel demand generation strategies that drive pipeline growth and revenue. Your work will directly impact customer acquisition, marketing ROI, and overall business expansion.

Key Responsibilities:

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  Develop and own the end-to-end demand generation strategy aligned with revenue and sales objectives
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  Plan and execute multi-channel campaigns across digital, paid media, events, and content syndication
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  Lead Account-Based Marketing (ABM) initiatives targeting mid-market and enterprise accounts
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  Optimize paid acquisition channels including LinkedIn Ads, Google Ads, and other performance platforms
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  Collaborate with sales, BDR, product, and marketing teams to ensure alignment and campaign effectiveness
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  Manage and improve email marketing and lead nurture programs with strong sequencing and tracking
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  Analyze campaign performance and report on key metrics such as pipeline contribution, LTV:CAC, and ACV growth

Must-Have Qualifications:

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  5–7+ years of experience in B2B demand generation, ideally within SaaS environments
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  Proven track record of driving measurable pipeline growth and revenue impact
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  Strong expertise in ABM strategies, marketing automation platforms (HubSpot preferred), and CRM systems
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  Experience managing and optimizing large-scale paid digital campaigns
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  Data-driven mindset with strong analytical and reporting capabilities
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  Ability to collaborate cross-functionally and influence stakeholders at all levels
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  Strong project management, communication, and leadership skills in fast-paced environments

Preferred Qualifications:

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  Experience in regulated industries such as healthcare or compliance
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  Familiarity with Product-Led Growth (PLG) strategies
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  Experience scaling demand generation programs in high-growth companies