Role Purpose

The Senior Manager, Creative (Brand & Multi-Market), IBERIA, partners with the Creative Director to drive integrated, high-impact creative work across Coca-Cola’s brand portfolio. This role places strong emphasis on operationalizing creative strategy, leading the adaptation and localization of creative platforms for both the Spanish and adjacent European markets, and fostering cross-market creative innovation. The Senior Manager ensures the seamless translation of big creative ideas into effective, on-brand executions across all channels and touchpoints. The role also requires a strong understanding of the broader Integrated Marketing ecosystem, ensuring creative work is developed with a clear connection to media, commerce, retail media, shoppermarketingand performance-oriented disciplines to maximize business impact.

Key Responsibilities

• Lead the end-to-end adaptation, localization, and execution of multi-market creative platforms, ensuring both global consistency and locally relevant impact.

• Serve as a bridge between the Creative Director’s strategic vision and hands-on implementation by guidingagencyand internalteams, andmonitoring creative output across projects.

• Develop and adapt creative toolkits, guidelines, and playbooks tofacilitatehigh-quality campaign deployment in Spain and export best practices at global/regional level.

• Collaborate with local brand teams, commercial leads, and external partners to inspire on-brand executions across ATL, BTL, digital, experiential, and in-store (shopper toolkits).

• Support the Creative Director in aligning creative work with business priorities, ensuring creative outputs contribute to brand growth, equity, and measurable commercial results.

• Champion cultural insight and emerging creative trends relevant to the Spanish market and adjacent regions, proactively sharing knowledge with the broader team.

• Oversee creative quality control, feedback, and development processes for major projects, ensuring all work achieves excellence in craft and effectiveness.

• Ensure creative ideas are designed to work effectively across the full marketing ecosystem, including owned,earnedand paid channels, retail mediaenvironmentsand commerce platforms.

Key Requirements

• Significant experience(8+ years) in creative roles (agency or client-side), with strong creative leadership across multi-touchpoint campaigns with digital and social at the core.

• Fluent in Spanish and English.

• Strong project management and creative production skills, including briefing, creative reviews, and hands-on content adaptation.

• Demonstrated ability to localize global creative platforms for the Spanish market whilemaintainingalignment with global guidelines and commercialobjectives

• Strong collaborator, able to work closely with multidisciplinary teams and a wide variety of stakeholders.

• Strategic thinker with an operational mindset: able to convert strategic vision into detailed creative implementation plans.

• Familiarity with media, retail media platforms, digital commerceenvironmentsand performance-oriented marketing, with a clear understanding of how creative contributes to both brand equity and commercial outcomes.

• Track recordof delivering creative excellence that drives both brand equity and measurable commercial results, using data, consumerinsightsand performance metrics to continuouslyoptimizecreative effectiveness