Senior Manager, Consumer Product Manager
TheCoca‑ColaCompany is evolving into a moredigital‑first,data‑drivenenterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building ona strong foundationof modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,end‑to‑endimpact on growth, productivity, and efficiency.
This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success willrequiremore than technology implementation, it demands a strategic transformation of core capabilities, adomain‑based,product‑centricoperating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.
The Senior Manager, Consumer Product Manager plays a key role in advancingCoca‑Cola’sdigital transformation by designing, delivering, andoptimizingconsumer‑facingdigital products that drive engagement, loyalty, and growth. This roleis responsible formanaging the lifecycle of digital products that enable seamless, personalized, anddata‑drivenconsumer experiences across channels and markets.
Operating within aproduct‑centricdigital model, this role partners withcross‑functionalteams including marketing, consumer experience, data, and technology to translate business needs and consumer insights into scalable digital solutions. The Senior Manager ensures that digital products are aligned with enterprise strategy and are continuously improved based on performance data, user feedback, and evolving market needs.
This role requires a strong balance of strategic thinking, product managementexpertise, and executional rigor. The position directly contributes toCoca‑Cola’sdigital growth engine by ensuring digital products deliver measurable business outcomes and enhance consumer connections at scale.
What You will do for us
Define and execute product strategies forconsumer‑facingdigital products aligned to enterprise digital transformation priorities
Manageend‑to‑endproductlifecycle, including discovery, design, development, launch, and continuous optimization
Partner withcross‑functionalstakeholders to translate consumer insights and business requirements into product features and roadmaps
Embed data, analytics, and artificial intelligence into product design to enable personalization, optimization, and performance tracking
Drive adoption of aproduct‑centricoperating model, ensuring iterative delivery and continuous value creation
Establish andmonitorproduct performance metrics to measure impact on engagement, growth, and operational efficiency
Collaborate with engineering and digital teams to ensure scalable, secure, andhigh‑performingproduct solutions
Prioritize product backlog based on business value, user needs, and enterprise strategy alignment
Enable seamless integration of digital products across platforms and touchpoints to deliver cohesive consumer journeys
Lead experimentation andtest‑and‑learninitiatives to continuously improve product performance and user experience
Drive stakeholder alignment and effective communication across business, product, and technology teams
Stay current on emerging technologies and consumer trends toidentifyinnovation opportunities
Requirements and Qualifications
Bachelor’s degree in Business, Marketing, Computer Science, or a related field
6+ years of experience in product management, digital product development, or related roles in a digital environment
Proven experience managingconsumer‑facingdigital products and delivering measurable business outcomes
Strong understanding of product lifecycle management and agile orproduct‑centricdelivery methodologies
Experienceleveragingdata, analytics, and artificial intelligence to inform product decisions and enhance user experiences
Familiarity with digital platforms, customer data systems, and integration offront‑endandback‑endtechnologies
Demonstrated ability to translate complex business requirements into scalable digital solutions
Strong stakeholder management and collaboration skills in a matrixed organization
Experience prioritizing and managing product backlogs based ondata‑driveninsights
Excellent communication and storytelling skills to influence and align diverse stakeholders
Continuous learning mindset with an interest in digital innovation and emerging technology trends
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Agile Methodology, Business Requirements, Collaborative Leadership, Communication, Computer Programming, Configuring (Inactive), Data Analysis, Financial Processing, Information Systems, Microsoft Office, Query Language, Software Development, Structured Query Language (SQL), Systems Analysis, Systems Development Lifecycle (SDLC), Troubleshooting, Waterfall Model, Workflow Management
Pay Range:
United States of America: 152,000 USD - 178,300 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 14, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
