Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco United Kingdom has an exciting opportunity for a Senior Manager, Consumer Data Products in London

The Global Product Owner, Consumer Data Products is accountable for defining, prioritising and delivering consumer data products that enable the organisation to better understand, activate, personalise and measure consumer engagement across markets and channels. The role owns the product vision, roadmap, backlog, value proposition and adoption of consumer data products across CRM, CDP, loyalty, D2C, paid media, social media, advocacy, web/app engagement, consumer identity, segmentation and consumer activation use cases.

The Global Product Owner, Consumer Data Products acts as the bridge between business stakeholders, regional D&A teams, local markets, data engineering, BI, architecture, privacy, legal and governance teams. They translate consumer and marketing business needs into structured product requirements, ensure the product backlog is prioritised according to value and feasibility, and drive delivery of scalable, reusable, compliant and adoption-focused data products.

Your key responsibilities will include:

• Product strategy, vision and roadmap
• Business requirements and product backlog ownership
• Consumer data product ownership
• Stakeholder engagement and demand management
• Data governance, privacy and compliance
• Delivery leadership and cross-functional coordination
• Adoption, value realisation and continuous improvement

What are we looking for?

• Proven experience in Product Ownership/Product Management within consumer data, CRM, CDP, marketing technology, digital analytics, or related data platform environments
• Strong understanding of consumer data ecosystems, including CRM, loyalty, D2C, paid media, social media, digital engagement, customer identity, segmentation, and personalization.
• Experience translating business needs into product requirements, including user stories, acceptance criteria, backlog prioritization, roadmap development, and Agile delivery practices.
• Knowledge of consumer data platforms and data architecture, including data ingestion, harmonization, modeling, semantic layers, reporting, and analytics enablement.
• Experience delivering data products that support marketing activation, customer insights, personalization, segmentation, reporting, and decision-making.
• Strong understanding of data governance principles, including data quality, lineage, data contracts, documentation, lifecycle management, privacy, consent management, GDPR compliance, and access controls.
• Proven stakeholder management skills, with the ability to align global, regional, and local teams, manage competing priorities, and translate demand into value-driven product roadmaps.
• Experience working with cross-functional teams, including engineering, business intelligence, data science, architecture, privacy, and business stakeholders, throughout the product lifecycle from discovery to adoption and scale.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

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