The Senior Manager, Communications is responsible for leading all store-facing communications to ensure clear, consistent execution across all retail locations. This role drives alignment between corporate and the field, simplifies how information flows to stores, and ensures initiatives are communicated in a way that is easy to understand and execute.
This leader oversees the development, delivery, and governance of store communications, ensuring consistency, clarity, and alignment with company priorities. The role requires strong communication skills, the ability to operate in a fast-paced environment, and the ability to collaborate cross-divisionally on company-wide initiatives.
Key Responsibilities
Store Communications & Field Alignment
• Own the strategy, development, and execution of all store communications (Weekly Planner, operational updates, and field directives)
• Ensure communications are clear, actionable, and aligned to company priorities
• Maintain the SharePoint site for store teams, housing all reference materials, communications, and signing resources
• Establish and enforce communication standards, cadence, and approval processes
• Serve as the primary bridge between corporate teams and store operations to drive alignment and execution
• Collaborate cross-divisionally to support company-wide initiatives and ensure consistent messaging
• Partner with cross-functional teams to translate initiatives into simple, executable direction for stores
• Continuously evaluate and improve communication effectiveness and store adoption
Training & Development
• Develop field training materials and reference guides to support store execution
• Lead training sessions with field leaders to ensure understanding and adoption of key initiatives
• Partner with Operations and HR to align training content with company priorities and processes
Operational Excellence
• Monitor store execution through feedback loops, field input, and performance insights
• Identify gaps in execution and partner with field leadership to drive improvements
• Support operational rollouts, ensuring clear communication and adoption in stores
• Collaborate with HR, Operations, and other partners to support training and process improvements
Qualifications
• Bachelor’s degree in Business or related field, or equivalent experience
• 5–7+ years of experience in retail operations, communications, or related field
• Experience leading centralized communications or field-facing initiatives preferred
• Strong communication skills with the ability to simplify complex information into clear direction
• Ability to work quickly and effectively in a fast-paced environment
• Creative thinker with strong attention to detail
• Experience with design tools and layout development, including Adobe Photoshop and PowerPoint
• Familiarity with printed and digital communications formats
• Proven leadership and team development experience
Key Competencies
• Clear and effective communication
• Cross-functional and cross-divisional collaboration
• Creativity and problem-solving
• Operational execution and follow-through
• Process improvement
• Change management
Roses Discount Stores is a super-regional retail chain founded in 1915 by Paul Howard Rose and headquartered in Henderson, NC. In 1997, Variety Wholesalers, Inc. purchased Roses. Variety Wholesalers, Inc. is a family owned business that began in 1922. In 1949, John W. Pope took over his family’s “Five and Dime” stores, eventually growing them into one of the largest privately owned companies in the United States. Today Variety Wholesalers is based in Henderson, NC and John Pope’s son, Art Pope serves as chairman. Variety Wholesalers, Inc. operates 422 stores throughout the Southeast, primarily comprised of the Roses and Roses Express brands.
