Job Description

HelloFresh has built one of the most recognized consumer food brands in North America, anchored in a clear mission: enriching weeknight dinners. While our core subscription meal kits offering remains central to our success, we also see opportunities to expand the ways people can access and experience HelloFresh — think new product types, new distribution channels, and new ways of reaching incremental customer segments.

This is a new role reporting to the VP Product Strategy & Innovation for US Meal Kits, created specifically to own the scoping, prioritization, and pursuit of HelloFresh's revenue diversification initiatives. You will be the commercial innovation engine for the US business — identifying the highest-value bets beyond our core, building the business cases to win internal support, and partnering cross-functionally to get them off the ground.

This role is ideal for someone who is entrepreneurial and rigorous in equal measure: comfortable building a financial model and closing a partnership in the same week, and energized by taking something from whiteboard to pilot to scale.

You will …

• Own the commercial innovation roadmap maintain a clear, prioritized view of revenue diversification opportunities across three horizons — new product formats, new distribution channels, and new customer segments. Keep the pipeline live and evolving as market signals shift.
• Synthesize consumer trends, competitive moves, and analogous businesses from within and beyond the food industry to bring a steady stream of outside-in perspective to the team.
• Build the business case for priority initiatives, including market sizing, financial modeling, competitive benchmarking, and feasibility assessment. Present recommendations to senior leadership with clear frameworks and supporting data.
• Source, structure, and close strategic partnerships with external organizations — including recipe platforms, third-party delivery channels, retail partners, licensing manufacturers, and creator/influencer networks — at senior executive levels.
• Drive pilots from concept to launch, coordinating across internal teams and solving for new capabilities where needed to get an MVP into market with speed and rigor.
• Develop go-to-market strategy for new product and channel launches, including positioning, pricing, sequencing, and the CRM and conversion logic that turns trial into subscription.
• Act as the internal champion for commercial innovation — educating cross-functional stakeholders, building alignment on priorities, and creating the narrative that drives resource allocation toward new growth.
• Manage a portfolio of active initiatives simultaneously, balancing early-stage exploration with in-flight pilots and partnerships that need day-to-day attention.

You are…

• Entrepreneurial by nature — energized by ambiguity, ownership, and building things that don't yet exist. You find a blank page exciting, not paralyzing.
• A rigorous commercial thinker who can move from market insight to business case to execution plan without losing the thread. You know how to make a financial model tell a story.
• A natural relationship-builder who earns trust quickly — with external partners and internal stakeholders alike. You know how to get to yes.
• Comfortable at 30,000 feet and on the ground — able to set strategy in the morning and troubleshoot a pilot launch issue in the afternoon. You zoom in and out without losing altitude.
• A strong communicator, especially in writing. You can make a complex set of trade-offs land for a senior audience in two pages.
• Low-ego and collaborative — you share credit, build others up, and understand that commercial innovation at HelloFresh is a team sport.
• Energized by external exposure — you enjoy and are effective at representing HelloFresh to partners, pitching the vision, and navigating multi-stakeholder negotiations.

You have…

• 6–9+ years of experience in strategy, business development, new ventures, management consulting, investment banking, or a related field — with a meaningful portion spent building something new, not just analyzing it.
• A track record of identifying, scoping, and closing commercial partnerships or launching new business initiatives, ideally in a consumer-facing industry.
• Experience in consumer, e-commerce, subscription, DTC, or CPG businesses is strongly preferred; food industry experience is a plus but not required.
• Financial modeling skills and the ability to make sound decisions with incomplete data and tight timelines.
• Experience taking a concept from zero to launch — scrappy pilots count as much as polished programs.
• Exceptional cross-functional coordination ability — you have successfully led complex initiatives across Product, Marketing, Legal, Finance, and Operations teams.
• An MBA or equivalent graduate training is preferred but not required. We hire for demonstrated impact, not credentials.

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.