The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNowUrgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Senior Manager, Commercial Funnel Management.
The Funnel Management Lead will own performance management and insights for Aspen Dental customer acquisition funnel, ensuring a clear understanding of how the funnel is performing, what is driving results, and where to focus to unlock growth.
Reporting into the VP of Funnel Management, this role will act as the single-threaded owner of Aspen Dental marketing funnel performance narrative – working closely with media, website, CRM, call center, teams to translate insights into clear priorities and support execution against the highest-impact opportunities.
This role sits at the center of the Aspen Dental funnel, connecting data, teams, and initiatives to ensure consistent visibility, alignment, and progress against growth goals.
Key Responsibilities
Own end-to-end funnel visibility and performance management (media → consult/visit) for Aspen Dental, establishing a clear, accurate view of performance and key drivers
Analyze funnel performance across media, website, call center, and CRM, identifying drivers of conversion, drop-offs, and variability
Develop and maintain Aspen funnel reporting and dashboards, ensuring timely, accurate, and actionable insights
Identify and size highest-value opportunities across the funnel, supporting prioritization of initiatives and focus areas
Translate insights into clear recommendations and actions, working with cross-functional teams to support execution
Support day-to-day performance management, including preparation of weekly SteerCo materials and tracking progress against priorities
Partner closely with Performance Marketing, CRM, Call Center, and Ops teams to diagnose issues and improve funnel performance
Track impact of initiatives and tests, ensuring learnings are captured, shared, and incorporated into future efforts
Ensure consistency in KPI definitions, reporting, and measurement within the ClearChoice funnel
Qualifications
5+ years of experience in analytics, performance marketing, growth, or related roles
Strong analytical and problem-solving skills; ability to translate data into clear insights and recommendations
Demonstrated ability to work cross-functionally and drive impact through others, supporting teams in executing against clear priorities
Strong communication skills, with ability to clearly articulate performance insights and recommendations
Annual Salary Range: $125K-$145K annually plus 15% bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients.
Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.
We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.
United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.
