Job Description
Job Title: Commerce Growth & Performance Marketing – Job Grade 17
Division: Abbott Nutrition India (ANI)
Location: Mumbai, India
Reporting To: Associate Director Media and CX
Geographical Scope: India
The Commerce Growth & Performance Marketing role is responsible for defining and delivering Abbott Nutrition India's long-term commerce growth agenda by leading commerce strategy, performance marketing, retail media, marketplace growth, and DTC-first innovation launches across ecommerce marketplaces, quick commerce, e-pharmacy, e-grocery, and emerging digital ecosystems. The role owns the development and execution of a commerce-first growth strategy that accelerates GMV, revenue, market share, consumer acquisition, and profitability through portfolio optimization, platform prioritization, media effectiveness, and conversion excellence.
Key Responsibilities
- Commerce Strategy & Business Leadership – Develop and own the 3-year commerce growth vision, portfolio strategy, growth roadmap, investment prioritization, and platform-specific growth plans.
- Ecommerce & Performance Marketing – Lead performance marketing across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, e-pharmacy and emerging channels while driving GMV, ROAS, conversion, market share, and profitability.
- DTC-First Innovation & NPI Growth – Create end-to-end ecommerce-first and DTC-first launch strategies, consumer acquisition programs, and lifecycle marketing frameworks.
- Commerce Ecosystem Development – Lead agencies, media partners, analytics partners, technology providers, and capability-building initiatives.
- Data, Measurement & Analytics – Own the KPI framework, attribution, analytics, testing methodologies, and reporting governance.
- Cross-Functional Leadership – Partner with Marketing, Sales, Ecommerce, Supply Chain, Finance, Trade Marketing, Regulatory, and Analytics teams to drive execution excellence.
Key KPIs
- GMV Growth, Net Revenue Growth, Offtake Growth, Market Share, Contribution to Total Business
- Conversion Rate, CAC, Repeat Purchase Rate, New-to-Brand Customers, Consumer Lifetime Value
- ROAS, Share of Search, Traffic Quality, CTR, Cost per Acquisition, Retail Media Effectiveness
- NPI Launch Velocity, NPI Revenue Contribution, Portfolio Penetration, SKU Productivity
- Agency Performance, Governance Accuracy, Partner Productivity, Capability Building Milestones
Education & Qualifications
- Post-Graduation in Marketing, Business Management, Commerce, or related discipline.
- Strong understanding of digital commerce ecosystems, consumer behavior, and omnichannel retail.
- Experience developing growth strategies and execution roadmaps.
- Experience building DTC storytelling, positioning, and GTM frameworks.
Experience
- 10+ years in Ecommerce, Digital Marketing, Performance Marketing, Commerce, or Growth roles.
- Experience leading retail media and marketplace growth at scale.
- Proven success driving profitable commerce growth and category leadership.
- Experience launching NPIs via ecommerce-first or DTC-first GTMs.
- Healthcare, nutrition, FMCG, consumer health, or regulated categories preferred.
Skills & Competencies
- Commerce Strategy & Business Planning
- Retail Media & Marketplace Expertise
- Ecommerce Growth & Conversion Optimization
- Portfolio & Assortment Strategy
- DTC & Full-Funnel Consumer Journey Design
- Media Investment Management
- Consumer Insights & Analytics
- Measurement & Attribution Frameworks
- Agency & Partner Leadership
- Stakeholder Management & Influencing
- Commercial Acumen & P&L Orientation
Preferred Certifications
- Amazon Ads & Amazon Pi
- Flipkart Ads & IRIS
- Google Ads
- Meta Certifications
- Retail Media Certifications
- Analytics & Attribution Platforms
- CRO / Growth Marketing Certifications
- Commerce & Martech Certifications
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)
