AIA

Senior Manager, Channel Engagement and Communication

AIA  •  Kuala Lumpur, MY (Onsite)  •  4 months ago
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Job Description

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

To enhance healthcare product understanding and engagement among agents and corporate clients, improve claims steerage towards cost-effective solutions, and manage effective communication strategies through agent circulars.

To guide agents in directing policyholders toward SMART/preferred panels, encourage GP steerage as the first line of defense, and support a smooth claims journey with clear expectations.

  • Strategic Leadership & Department Oversight

​ - Lead and manage the five core functions of Partnership Engagement & Strategy.

- Align department objectives with overall business goals, particularly in claims cost containment, provider steerage, and corporate engagement.

- Build strong cross-functional partnerships with underwriting, claims, network management, marketing, and corporate sales teams.

  • Educate agents on the benefits of SMART/preferred panels to optimize claims cost containment.
  • Promote GP steerage as the first point of contact to reduce unnecessary specialist and hospital admissions.
  • Train agents on the claims journey to manage customer expectations and avoid claim disputes.
  • Analyze claim patterns and share insights with agents to guide better policyholder decisions.
  • Conduct workshops and digital sessions to improve agent understanding of loss ratio management.
  • Act as the “editor-in-chief” of all agent circulars, ensuring consistency and clarity.
  • Work with internal teams to develop strategic content, including product updates, claims process changes, and training materials.
  • Act as editor-in-chief of all agent circulars, ensuring clear and impactful messaging.
  • Develop a structured content calendar for policy updates, claims guidelines, and market insights.
  • Optimize communication channels to maximize agent engagement.
  • Developing and managing partnerships with healthcare providers, medical associations, and event organizers to drive awareness, engagement, and strategic collaborations.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.

(2) Macau SAR refers to the Macau Special Administrative Region.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Central, HK
Year Founded
Unknown
Website
aia.com
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