Job Description

Designation

Senior Manager - Category Development Regional Brands

Function

Sales Enabling Organization Location

Bangalore Reporting To

Director - Category Development, Packaged Beverages & Organic India

Job Description

Tata Consumer Products Ltd.

About the Job: Senior Manager – Category Development – Regional Brands

Function: Shopper Marketing

Location: Bangalore

Reporting To: Director – Category Development – - Packaged Beverages & OI

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organisation, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our core business. The role is responsible for sales of the Foods category in line with business plan and growth aspiration in conjunction with regional teams. Develop & Implement the Trade Marketing & Distribution Strategy for the organization in coordination with Marketing and Regional Sales Teams in line with Business objectives.

Where do you come in as?

VP – Shopper Marketing

Head – India Sales

Director - Category Development - Packaged Beverages & OI

Senior Manager - Category Development – Regional Brands

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: NA

Complexity of the role (Optional):

Will this job require travel (Y/N): Y

Matrix Reports: NA

Type of Role: Individual Contributor

Primary Stakeholders (Optional): India Sales, Packaged [MK2.1]Beverage category teams, Beverages Innovation Team & Demand Planning teams.

What are the Key Deliverables in this role?

Financial Outcomes

• Responsible for Top Line Sales budget delivery for Beverages for General Trade Channel.
• Detailed BTL planning along with brand, regional teams & Sell-in/Sell-out teams of Shopper marketing function. Drive implementation & track progress closely. Lead the post activation evaluation process to improve efficiency of spends..

Customer Service

• Develop detailed strategy/plans using internal & external data to drive assortment, distribution, pricing & placement.
• Monitor & Optimize BTL spends. Work closely with Finance & regional teams to monitor & improve quality of implementation & Efficiency of processes.

Internal Processes

• Anchor the planning & execution workstreams for all activities in the portfolio along with brand teams & respective regional teams
• Work closely with Demand planning team and field team to ensure forecasting accuracy for Beverages.
• Work closely with supply chain to improve inventory management & fill rates at Distributor / market level.
• Work closely with Sell-in team in shopper marketing to plan effective schemes /activations for trade
• Work closely with Sell-out team in shopper marketing to plan effective & innovative sell-out activation for driving in-store visibility / product sampling / Generating consumer demand in trade.

Innovation and Learning

• Develop deep understanding of category & competition strategies & intelligence. Engage and work closely with brand teams for relevant category understanding.

Work with external agency & field team members for gathering market intelligence on competition pricing. Share actionable using competition pricing insights.

What are the Critical success factors for the Role?

• MBA with 3-5 years of relevant work experience in reputed FMCG organizations
• Understanding & knowledge of Sales & Distribution systems

What are the Desirable success factors for the Role?

• Driven & passionate to deep dive into details as required
• Strong stakeholder management skills
• Proficient in data analysis & excel working

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com