Solaire Resort

Senior Manager, Brand Resort

Solaire Resort  •  Quezon City, PH (Onsite)  •  1 hour ago
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Job Description


  • Develop and execute marketing strategies to attract foot fall and generate revenue in the property

  • Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross
    selling efforts with the respective business units

  • With the Brand Marketing Director’s guidance, develop strong go-to-market strategies for Brand campaigns

  • Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market

  • Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign-ups (i.e. brand
    led retail partnerships, etc.)

  • Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand
    Marketing Director

  • Leverage on existing promotions and strategize efforts to encourage membership sign-ups

  • Serving as a strategic partner among the business units, providing data, insights, and marketing
    recommendations for brand resort tactical and thematic efforts

  • Work closely with the different Business Units, as well as within the B&M verticals (Digital, Marketing Services,
    PR and Entertainment) to strategize on effective brand marketing efforts and increasing Solaire Rewards sign
    ups MOM

  • Use data analytics to profile potential customers and identify high-opportunity segments (lookalikes and
    propensity modeling)

  • Measure the effectiveness of campaigns through visitation, sign-up rates, revenue generated and ROAS

  • Optimize strategies based on performance and market response


Requirements


  • Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives
    and develop products.

  • Strong decision making and critical problem solving skills.

  • Must be results and solutions oriented.

  • Excellent communication (both written and oral) and interpersonal skills.

  • Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and
    efficient.

  • Must posses a keen eye for detail, with the ability to evaluate and implement creative ideas that align with Solaire’s
    brand's identity and marketing and business objectives.

  • Knowledge in Digital Marketing, E-commerce, and acquisition marketing experience is a plus.

  • Proficient in marketing platforms, and other relevant tools and technologies.

  • Efficient project management skills
Solaire Resort

About Solaire Resort

Solaire Resort Entertainment City is the first integrated destination resort on a 8.3 hectare site in Manila’s Entertainment City, which boasts 800 luxurious resort-style accommodations in two distinctive towers, extensive dining options, impressive gaming facilities and state of the art lyric theatre that has changed the way people view resort casinos in Manila.

Solaire Resort North is the second Solaire-branded property in the Philippines. It is situated on a 1.5-hectare land in the heart of Quezon City, the largest city of Metro Manila, and is the first and only luxury 5-star property of its kind. The 38-storey property has 4 gaming levels for mass and VIPs across approximately 13,000 square meters, 530 guest rooms and suites, dining options ranging from casual cafes, signature restaurants, to premium bars and lounges. It also has impressive MICE facilities with an expansive 1,800 sqm pillarless grand ballroom that can accommodate more than 1,600 guests at theatre-style seating and divided into 3 event halls. A 1,400-square meter state-of-the-art health club with a high-end gym and expansive spa, an outdoor swimming pool with a kids’ waterpark, and a fun-filled indoor Kids’ Club.

Solaire offers unique experience of comfort, elegance and luxury, all underlined by the staff’s unparalleled warm Filipino hospitality.

Industry
Travel & Hospitality
Company Size
5,001-10,000 employees
Headquarters
Paranaque, PH
Year Founded
2012
Website
solaireresort.com
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