Job Title:Senior Manager, Brand Management GERMANY
Location:Germany
Reports To:Director, Brand Management

Role Purpose

The Senior Manager, Brand Management plays a critical role in deliveringhigh-qualitybrand execution for theGermanmarketand will lead one of our iconic brands As part of afast pacedfrontline marketing team, this role focuses on local activation, adaptation of centrally developed plans, andend-to-enddelivery of brand initiativesacross channels and consumer occasions.

The role requires a resourceful, analytical, andhandsonmarketerwho can turn strategies into impactful execution, navigate constraints, and collaborate effectively with theGermanlocal network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.

This role is ideal for a marketer who can bring together consumer insight, activation discipline, andcross functionalleadership to drive business results and brand relevance.

WhatYou’llDo for Us

Brand Execution & Market Activation

• Assess local consumer opportunities using research, insight,andinmarketperformance data.

• Develop and execute activation plans across paid, owned, and earned channels.

• Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, andcustomer specificprograms.

• Ensureall brand touchpoints are consistent with brand identity, positioning, and communication principles.

Operational Brand Management

• Localize and activate global and OU assets; adapt materials forGermanneeds while ensuring brand governance and compliance.

• Leadend-to-endexecution cycles, managing timelines, approvals, budgets, and delivery of assets.

• Partner withcross functionalteams to ensure full alignment and integration of brand plans within thelocaloperating ecosystem.

Cross FunctionalCollaboration

• Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.

• Provide clear briefs and direction to agencies (creative, digital, experiential) to ensurehigh qualityoutput.

• Collaborate with IMX and Media teams to drive effective amplification and integrated communications.

Insights, Analysis & Performance

• Monitor brand performance acrossKPIsincluding NR, GP, brand health, distribution, penetration, and campaign effectiveness.

• Use insights toidentifyopportunities, refine ongoing activity, and guide future planning.

• Leadpost campaignand postlaunch evaluations to build learning loops and strengthen future execution.

Leadership & Ways of Working

• Operate with autonomy, delivering complexworkstreamsand making executional decisions within established frameworks.

• Role modelagility, creativity, discipline, and structuredproblem solvingin aresourceconstrainedenvironment.

• Provide informal coaching and direction to junior project contributors orcross functionalpartners.

• Uphold operational excellence, attention to detail, and accountability across all brand activities.

Qualifications & Requirements

• Bachelor’sdegreerequired

• 6–8 yearsof experience in brand management or marketing activation ( end-to-endproject delivery).

• German languagerequired

• Strong understanding of consumer insights, brand development, andmulti‑channelactivation.

• Ability to interpret data, research, and insights to informexecutionchoices.

• Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, andbottlerteams.

• Excellent project management capabilities and ability to manage multiple workstreams simultaneously.

• Excellent communication, influencing, andstakeholder managementskills.

• Experience working infastpace, matrixed environments with multiple stakeholders.

• Self-starterwith entrepreneurial mindset and strongproblem-solvingabilities.

• Experience working acrosscross functionalandcross geographicalteams preferred.

What We Can Do for You

• Opportunity to shape and execute meaningful brand experiences in a major market.

• Exposure tokey stakeholders across thelocalbusiness and bottler system.

• Ability to experiment, iterate, and deliver impact in alearning driven, agile environment.

• Development opportunities across the European network through brand, IMX, and commercial collaboration.

Travel Requirements

Local role,very limitedtravel isrequired