Job Title: Senior Manager - Brand
About the Function:
Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
About the role:
KNOWLEDGE & SKILLS:
Proven record in translating consumer and customer insight into effective growth drivers
Has an eye for design thinking and creative excellence
Brilliantly executes with immense attention to detail
Strong Analytical skills with a keen ability to draw out insights from data
Drives NGM thinking and principles clearly through each key strategic work stream and execution elements
Powerful articulation and storytelling
Strong Commercial Acumen and proven record of agility in managing performance •
Inspires agency partners and rallies them to effective implementation in service of the brand agenda
Shape Diageo's future ambition and take ownership of driving innovation within the organization
BEST SUITED FOR SOMEONE
Thrives in a performance-based culture
Open to learning and unlearning and willing to take BIG bets
Comfortable with the complexities of a digital world and strives to find opportunities
Able to influence and inspire people towards on an agenda
A person with great imagination and creative orientation
KEY AREAS OF RESPONSIBILTY
WIN THROUGH EXECUTION
Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans
Ensure flawless execution of growth drivers in collaboration with central customer marketing
Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team
SHAPE THE FUTURE
Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance.
Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.
Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks
INSPIRE THROUGH PURPOSE
Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
Foster team spirit and healthy competitiveness with peers
Invest in building win relationships with COEs and cross-functional team that lead to powerful co-creation
Part-take in leading and solving internal agendas and issues that move the organization/team forward together
INVEST IN TALENT
Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning
Be inclusive and open to diverse ideas and views
Role model team spirit
Lead as an example of resilience and agility in a VUCA environment
Qualification and Experience / skills required
MBA with specialization in Marketing (tier I/ II institute)
Minimum 8-10 years’ experience in Marketing with at least 5 years’ experience of working with lifestyle brand/category
Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
Regular
Primary Location:
Bangalore HO
Additional Locations :
Job Posting Start Date :
2026-08-26
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
