As the Senior Manager - Brand, you are responsible for shaping the Attain Healthtech brand strategies, and the expression of our brands in the market. You help fuel our growth by building key top-of-funnel metrics, such as awareness and consideration, across our brands and identified customer segments. This role owns the brand communications strategy for Mable and HomeMade, while ensuring the Group brand architecture is adhered to and improved as you find opportunities.
You will lead the brand function within the marketing & communications team, consolidating the brand ecosystem to ensure a cohesive, unified approach across all touchpoints including ATL media, positioning, CVP development, events, brand campaigns and social channels.
This is a fix-term contract.
Own the brand strategy and architecture for Mable and HomeMade, including positioning, brand purpose, creative direction, customer value propositions and media strategy.
Lead integrated brand communications and campaigns, driving awareness, consideration and growth across ATL, digital, social, content, events and partnerships.
Build and strengthen brand leadership, working closely with PR, Product Marketing and Growth teams to establish category leadership and bring the brands to life consistently across all customer touchpoints.
Lead channel strategy and activation, overseeing ATL media, social, industry events and campaigns while continually optimising performance and investment.
Lead and develop the Brand team, providing direction across Social, Brand, Campaigns and Activations, while building strong relationships with creative, media, research and other agency partners.
Drive data-led brand growth, partnering with Data, Performance and Content teams to measure brand health, analyse campaign performance and continuously evolve the brand strategy and investment.
10+ years of experience in a marketing function, with brand management experience required.
Experience managing multi-million dollar budgets across a group of brands, simultaneously.
Strong brand strategy skills, allowing you to paint the big picture, connect the dots, and craft a strong and engaging story.
Deep understanding of how a brand can be articulated for multiple audiences and in multiple formats, while remaining consistent.
Excellent leadership skills and the ability to build and nurture a team.
A solid track record of managing, measuring and optimising brand and advertising campaigns in TV, radio, print, ad networks, digital video, social media and Google platforms.
A strong understanding of data signals, brand metrics and consumer insights, with a proven track record of turning those into efficient brand strategies and campaigns.
Demonstrated track record of managing a portfolio of brands and building commercial pathways between them.
Mable is a health-tech platform where people looking for disability and aged care support connect with independent support workers in their community.
As one of Australia’s fastest-growing scale-ups, we think big to spearhead change in our sector. We're passionate about inclusivity and giving choice and control back to those who need it.
Mable launched in 2014 when co-founder Peter Scutt teamed up with friend and colleague Tony Charara after struggling to find the right home care solution for his parents.
Today, Australia’s largest and most diverse community of independent support workers has provided over 13 million hours of support on Mable so everyone can live their kind of independence.
#mykindofindependence
